Hiemile
4 known investors
Subject (hiemile.com) offers a digital learning platform providing cinematic, standards-aligned online courses, AI-powered scoring and tutoring, certified "teacher of record" support, and multilingual localized curriculum. It serves schools and districts, helping administrators, teachers, and students across the K-12 learning journey.
Also known as Emile Β· Emile Learning Β· HiEmile Β· Subject Β· Subject Technologies Β· Subject.com
Investors Β· 4
Also in the syndicate Β· 3
Company profile
researched Aug 2026Hiemile, originally launched as Emile (later Emile Learning) and now operating under the Subject brand on Subject.com, is a Los Angeles-based education technology company founded in 2020. The platform delivers accredited, standards-aligned online high school courses built around short-form, video-based instruction with quizzes, study guides and interactive elements, an approach the company has described as "the Netflix of high school education." Its catalog spans roughly 120 courses across core subjects and electives, including AP offerings (such as AP Art History, AP language and AP biology), math (Geometry), English, science (Chemistry), social studies (US History), world languages (Spanish II) and practical electives such as financial literacy and acting.
The company sells to schools and districts, positioning its courses and state-certified teaching staff as a way to cover unfilled classroom assignments, provide credit recovery and initial credit, launch virtual school programs, re-enroll students who had left for homeschooling, and support English learner, special education and IEP populations through built-in accessibility tools and instructional scaffolds. Subject's teachers provide scoring, feedback, two-way communication and live learning labs; administrators are given reporting to measure program outcomes and per-dollar impact, and teachers use a consolidated review interface for submissions, scores and rubrics. Courses are also offered in Spanish, which one district user cited as helpful for English-language learners.
Earlier in its history the company began by tutoring high-achieving students preparing for AP exams; after obtaining accreditation for its courses it shifted toward selling district-wide access, with many student memberships funded by public education dollars, including federal COVID relief funding received by districts during the pandemic.
Founding story
Michael Vilardo and Felix Ruano met through UCLA Anderson's Riordan Programs while Vilardo was pursuing his MBA and Ruano, a Harvard and McKinsey alumnus, was running a test-prep and tutoring business disrupted by the COVID-19 pandemic. Observing that even top universities struggled to move online, and drawing on their own experiences as Latino students who saw resource gaps between themselves and Ivy League peers, they launched Emile Learning in October 2020 to deliver accredited, on-demand courses to students regardless of ZIP code or family wealth. Vilardo, born in Geneva, Illinois and raised in Cary, previously studied philosophy, politics and economics at the University of Pennsylvania, worked at Uber in its New Mobility division and on Uber Freight, played hockey for the Colombian national team, and earlier founded VHomes, a proptech venture incubated at the Anderson Venture Accelerator that he sold to a Bay Area short-term rental company.
Business model
The company licenses its accredited course library and associated teaching services to K-12 schools and districts, which purchase access on behalf of students; individual student memberships have in many cases been paid for with public education funds, meaning students access courses at no personal cost. The company also markets teacher-of-record style staffing, in which its own state-certified teachers deliver scoring, feedback and live sessions for courses the district cannot staff.
Revenue comes from school and district contracts for platform and course access plus associated certified-teacher services, with student memberships frequently funded by district budgets and public tax dollars, including pandemic-era federal relief funding, rather than by families directly.
Traction
The website reports more than 1,000 schools across 29 states, more than 180,000 students active in 2026, a 94% completion rate and $79 million saved in student retention, alongside district-level results such as 12,500 credits earned in Oceanside Unified School District, 87% credit-recovery pass rates in Show Low Unified School District, 2.6x enrollment growth at Forest Hills Public Schools, a 3x increase in math proficiency at Upland Unified School District, $1.36 million in funding retained at Portage Township Schools, and a 90% average final score at Baker Charter Schools. Lamesa Independent School District reported 579 completed credit recovery courses with a median final grade of 82%, and Union County Schools in Georgia cited a 10% increase in course completion and a 5% increase in four-year graduation rate. Reported customers and partners include Learn4Life, Innovative Education Management, Chaffey Joint Union High School District, Parlier Unified School District and Tree Tops International.
Latest developments
The company now operates as Subject on Subject.com under Subject Technologies, marketing itself as a K-12 platform for filling open courses without hiring, credit recovery, virtual school launches and enrollment recovery, and reporting more than 180,000 students active in 2026 across more than 1,000 schools in 29 states.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company competes in a crowded online learning market that expanded during the COVID-19 pandemic, alongside platforms such as Outschool; district customers have described switching to it from Edgenuity. It differentiates on course accreditation, AP-level rigor, media production quality and engagement, and reports use by more than 1,000 schools across 29 states.
Its stated differentiators are accredited and AP-level courses produced with entertainment-grade video and short-burst pacing designed for Gen Z and Gen Alpha attention patterns, the bundling of state-certified teachers who score work and run live learning labs so districts can cover courses without hiring, Spanish-language and accessibility support built into the catalog, and rapid deployment with minimal teacher training.
Technology
The platform is built on professionally produced, high-production-value course videos delivered in short segments, combined with quizzes, study guides, interactive activities and instant feedback. It includes accessibility tools and instructional scaffolds applied across courses, localized Spanish-language course content, dashboards for administrators to track spend and outcomes, and a teacher workspace consolidating submissions, scores, rubrics and exceptions.
Go-to-market
Sales are direct to district and school administrators through a book-a-demo motion, supported by outcome case studies from named districts and charter organizations and by claims of existing procurement clearance and implementation within roughly two weeks without additional hiring or infrastructure. Positioning is organized around administrator pain points: unfilled teaching positions, chronic absenteeism, graduation rates, enrollment recovery and retention of per-pupil funding.
Public school districts, charter school networks and alternative education programs in the United States, along with their administrators, teachers and high-school students, including credit-recovery students, English learners, special education and IEP students, and families seeking virtual or homeschool-alternative options.
Geography
Headquartered in Los Angeles, California, with schools using the platform in 29 U.S. states, including named districts in California, Texas, Georgia, Michigan, Indiana and Arizona.
History
Founded in 2020 in Los Angeles as Emile and launched publicly as Emile Learning in October 2020 on the domain HiEmile.com, the company initially tutored high-achieving students for AP exams before securing course accreditation and pivoting to district sales. It raised $5.3 million across two rounds in 2021 and, in early 2022, acquired the Subject.com domain from Abstract Machine Tool, Inc. of Phoenix, Arizona. In March 2022 it announced a $29.4 million Series A led in part by Kleiner Perkins and rebranded from Emile to Subject, moving from HiEmile.com to Subject.com. The current site operates under Subject Technologies.
Risks & controversies
The company operates in a market it describes as saturated with pandemic-era online learning entrants, and a significant portion of its district revenue has been tied to public education funding, including temporary federal COVID relief dollars. The company also relies on continued accreditation and on state-certified teacher staffing to deliver courses of record.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 6
launches, deals, and filingsThe company announced a $29.4 million Series A funding round with backing from investors including Kleiner Perkins.
$29.4M source β
Emile Learning rebranded as Subject, migrating its learning platform and student access from HiEmile.com to the Subject.com domain.
Brandon Copeland, an NFL linebacker and personal finance instructor at the University of Pennsylvania, joined the platform as both an investor and an instructor teaching financial education.
The company acquired the premium domain Subject.com, reportedly from Abstract Machine Tool, Inc. of Phoenix, Arizona, for an undisclosed fee, with the transfer appearing to take place in early January 2022.
Emile's Latino co-founders raised more than $5 million in a seed round led by Kleiner Perkins, with participation from SoftBank Opportunity Fund, Uber Alum Syndicate, Owl Ventures and current or former executives of Goldman Sachs, Cameo and Teachable.
$5M source β
Vilardo and Ruano launched Emile Learning, an online platform offering accredited, short-form video courses that many students could access free of charge.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Hiemilehiemile.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hiemile do?
- K-12 digital curriculum platform, formerly Emile Learning, offering accredited online courses and certified teacher support to schools.
- Who are Hiemile's investors?
- Hiemile's investors include Vibe Capital.
