Hidrate

Hidrate, operating under the HidrateSpark brand, sells connected drinkware that measures liquid consumption and pairs with a mobile application to help users meet daily hydration targets. The current product line centers on the HidrateSpark PRO 2 family, offered as 21 oz and 32 oz bottles with leakproof locking lids and a 30 oz tumbler with a splash-resistant lid, in colorways including black, white, navy and flamingo, priced from roughly $79.99 to $84.99.

The bottles use the company's patented SipSense sensing technology to record each sip in real time and sync it over Bluetooth to the HidrateSpark app. The app generates a personalized hydration goal based on the user's body, allows manual goal setting, and delivers reminders; the bottle itself provides a 360-degree glow with configurable color, pattern and frequency, plus sounds, with all alerts optional. Hardware features include up to 21 days of battery life with USB-C charging, built-in Apple Find My support for locating a misplaced bottle, vacuum-insulated recycled 18/8 stainless steel construction that keeps drinks cold for 24 hours while still sensing accurately with ice, BPA-free and lead-free materials, and an ergonomic carry handle.

Business model

Direct-to-consumer sale of connected hardware (smart bottles and tumblers) with a companion mobile app; the site also references bulk order terms, indicating volume/organizational purchasing alongside individual orders.

Traction

The company's site states more than a million members and lists customer-reported multi-year use of the bottles; PRO 2 bottles and the tumbler carry a 4.7 site rating, and at least one 32 oz configuration was shown as sold out. HidrateSpark describes its hydration ecosystem as clinically proven and says it has been used in five clinical trials at medical institutions.