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HiddenLogin
Techstars '21Techstars '21Detroit, US · Founded 2020 · 1 known investors
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HiddenLogin offers privacy tools that let people mask their personal identifiers online, including email masks, SMS aliases, and generated identities, to prevent websites from linking and purchasing data about them. It sells a free tier and a paid subscription plan.
Also known as HiddenLogin
Founders & leadership
HiddenLogin was founded in 2020 by Hew Hamilton.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026HiddenLogin is a Detroit, Michigan-based privacy software company that operates an online alias manager. Its stated mission is to protect users' online identities by generating a unique alias for every website a person visits, so that sites cannot access, link, or resell their real personal data.
The product set centers on email masks, phone/SMS aliases, and generated identities that stand in for a user's real identifiers during sign-up and other online interactions. The company is classified as a data-privacy technology provider selling recurring SaaS to consumers, with global geographic exposure.
Business model
HiddenLogin sells privacy software directly to consumers on a recurring, subscription-style SaaS basis, combining a free tier with a paid plan.
Recurring subscription revenue from a paid consumer plan alongside a free tier.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A pre-seed, privately held company in the consumer data-privacy software category, positioned alongside other online identity-masking and alias services such as Phantom LogIn, Mask.it, Invisit, and Cloaked.
The approach is built around issuing a distinct alias per website rather than a single shared identity, so that personal identifiers are never exposed to the sites a user interacts with and cannot be correlated across them.
Technology
Alias-generation technology that creates per-site identities, email masks, and phone aliases used in place of a user's real contact details.
Go-to-market
Individual consumers seeking greater privacy and security in their online interactions.
Geography
Headquartered in Detroit, Michigan, United States, with global geographic exposure.
History
The company was founded in 2020 and is headquartered in Detroit, Michigan. It took part in the Techstars Chicago accelerator in 2021 and is classified as a pre-seed, privately held company with roughly six employees as of early 2024.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsA funding round of $120,000 (USD) recorded as the company's most recent round as of July 19, 2021.
$120K source ↗
Listed as a participant in the Techstars: Chicago accelerator program in 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- HiddenLogin/hiddenlogin.php at master · FalsinSoft/HiddenLogingithub.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does HiddenLogin do?
- HiddenLogin is a Detroit-based privacy company offering email masks, phone aliases, and generated online identities.
- Who founded HiddenLogin?
- HiddenLogin was founded by Hew Hamilton in 2020.
- Who are HiddenLogin's investors?
- HiddenLogin's investors include Techstars.
- Where is HiddenLogin headquartered?
- HiddenLogin is headquartered in Detroit, US.