Hey Jane

Market position

Describes itself as the first and most-trusted virtual abortion clinic in the US and the leading female-founded virtual clinic providing abortion care; it was among the first digital health providers to mail abortion pills after FDA telemedicine prescribing changes and, per its own account, the first fully virtual abortion clinic to accept private insurance.

Combination of mail-order FDA-approved abortion pills with 1-business-day provider consultations, insurance and Illinois Medicaid acceptance, income-based sliding-scale pricing, discreet unbranded shipping, and continuous clinical support including a 24/7 nursing line, contrasted by the company with in-clinic care that averages $563 for medication abortion and wait times of one to four weeks.

Technology

A telehealth platform combining a 24/7 online intake and eligibility questionnaire, identity verification via government ID and live selfies, a secure patient portal for asynchronous chat and scheduling of phone or video consultations, e-prescribing to local pharmacies, and mail delivery of treatment kits in discreet unmarked packaging.

Go-to-market

Direct online acquisition through the company website and content/FAQ resources, supported by press coverage in outlets including The New York Times, Forbes, TechCrunch, USA Today, Vogue and Cosmopolitan, plus partnerships with abortion funds, community organizations, campus advocates, employers, and health plans.

Adults 18 and older seeking medication abortion or other reproductive and sexual health care while physically located in one of the states Hey Jane serves; patients are accepted regardless of residency or immigration status. The company also partners with campus advocates, employers, providers, and abortion funds.

Geography

United States only, headquartered in New York, New York. Care is offered in 24 jurisdictions listed on the company site: AZ, CA, CO, CT, DE, DC, HI, IL, ME, MD, MA, MI, MN, NV, NH, NJ, NM, NY, OH, OR, RI, VT, VA and WA. The company initially launched in New York and Washington state before expanding to California, Colorado, Illinois and New Mexico, then added New Jersey and Connecticut (2022), eleven further states plus Washington D.C. (2023), Nevada (2024), Michigan and Ohio (2025), and Arizona (2026).

History

Hey Jane launched in January 2021, the same year the FDA permanently lifted the in-person dispensing requirement, and raised a $2.2 million seed round. After the 2022 Dobbs decision overturning Roe v. Wade, the company saw a tenfold increase in web traffic and doubled demand, raised $6.1 million between June and August 2022, expanded to New Jersey and Connecticut, and became the first telehealth abortion clinic to accept insurance. In 2023 it added birth control, emergency contraception and infection care, began accepting private insurers including Aetna, Anthem Blue Cross Blue Shield of Connecticut, Empire Blue Cross Blue Shield of New York and Sana Benefits, and expanded into eleven more states plus Washington D.C. Nevada followed in 2024 along with acceptance of Illinois Medicaid in December 2024; Michigan and Ohio were added in 2025; Arizona was added in 2026 after a state Superior Court judge ruled the prior telehealth ban unconstitutional.

Risks & controversies

Operations are constrained by state-by-state abortion law and federal regulation; coverage of the company's 2022 fundraise noted the risk that a national abortion ban could limit the addressable market, and that regulatory restrictions cap how much of the US market a telehealth abortion provider can serve. Access in Arizona depended on litigation over a telehealth ban resolved in 2026.