Hex Performance
Baltimore, US · Maryland LLC
HEX makes laundry and fabric care products designed to remove buildup from clothing and athletic gear while protecting fibers. The consumer products are marketed to people looking to maintain performance apparel and everyday clothes.
Founders & leadership
DW
DREW WESTERVELTFounder
JC
JOSEPH CONTESSAExecutive
Board
ST
SEAN TILLEYBoard director
Reported raises · per SEC filings
Form D private placements$6.1M disclosed across 4 of 7 rounds · 2017–2023
▶$24KraisedOct 2023 · 2 investors · RetailingRule 506(b)
▶$24KraisedOct 2023 · 2 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- ALEXANDER FRIENDDirector
- AMY WOLFDirector
- ADAM LOWRYExecutive Officer, Director
- DREW WESTERVELTExecutive Officer, Director
- SEAN TILLEYDirector
- SCOTT ALQUISTDirector
- JERI FINARDDirector
- Amount sold
- $24K
- First sale
- Oct 2023
- Incorporated
- Limited Liability Company, Maryland
- Federal exemptions
- 06b
▶$250KraisedSep 2021 · 1 investors · RetailingRule 506(b)
▶$250KraisedSep 2021 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- JOSEPH PELLANDExecutive Officer
- SEAN TILLEYDirector
- CHERYL MOSSDirector
- DREW WESTERVELTExecutive Officer, Director
- ADAM LOWRYExecutive Officer, Director
- JERI FINARDDirector
- AMY WOLFDirector
- Offering amount
- $2M
- Amount sold
- $250K
- First sale
- Sep 2021
- Incorporated
- Limited Liability Company, Maryland
- Federal exemptions
- 06b
▶$5.2MraisedJan 2020 · 4 investors · RetailingRule 506(b)
▶$5.2MraisedJan 2020 · 4 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- JERI FINARDDirector
- CHERYL MOSSDirector
- AMY WOLFDirector
- SEAN TILLEYDirector
- DREW WESTERVELTExecutive Officer, Director
- ADAM LOWRYExecutive Officer, Director
- THOMAS ARCURIExecutive Officer, Director
- Offering amount
- $5.2M
- Amount sold
- $5.2M
- First sale
- Jan 2020
- Incorporated
- Limited Liability Company, Maryland
- Federal exemptions
- 06b
▶Undisclosed amountofferedFeb 2018 · RetailingRule 506(b)
▶Undisclosed amountofferedFeb 2018 · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- CHERYL MOSSDirector
- JOSEPH CONTESSAExecutive Officer, Director
- DREW WESTERVELTExecutive Officer, Director
- SEAN TILLEYDirector
- THOMAS THORNTONDirector
- Incorporated
- Limited Liability Company, Maryland
- Federal exemptions
- 06b
▶Undisclosed amountofferedFeb 2018 · RetailingRule 506(b)
▶Undisclosed amountofferedFeb 2018 · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- DREW WESTERVELTExecutive Officer, Director
- SEAN TILLEYDirector
- THOMAS THORNTONDirector
- CHERYL MOSSDirector
- JOSEPH CONTESSAExecutive Officer, Director
- Sales commissions
- $321K
- Proceeds to insiders
- $62K
- Placement agents
- Avalon Securities, Ltd.
- Incorporated
- Limited Liability Company, Maryland
- Federal exemptions
- 06b
▶$700KraisedDec 2017 · 3 investors · RetailingRule 506(b)
▶$700KraisedDec 2017 · 3 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- JOSEPH CONTESSAExecutive Officer, Director
- THOMAS THORNTONDirector
- CHERYL MOSSDirector
- DREW WESTERVELTExecutive Officer, Director
- SEAN TILLEYDirector
- Offering amount
- $1M
- Amount sold
- $700K
- Sales commissions
- $18K
- Placement agents
- Avalon Securities, Ltd.
- First sale
- Aug 2017
- Incorporated
- Limited Liability Company, Maryland
- Federal exemptions
- 06b
▶Undisclosed amountofferedMar 2017 · RetailingRule 506(b)
▶Undisclosed amountofferedMar 2017 · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- JOSEPH CONTESSAExecutive Officer, Director
- SEAN TILLEYDirector
- DREW WESTERVELTExecutive Officer, Director
- Incorporated
- Limited Liability Company, Maryland
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Rinse308 shared keywordsRinse operates a platform for on-demand laundry and dry cleaning services, connecting customers with local cleaners through a mobile and web interface. The service employs valets as W-2 employees and partners with local cleaning businesses to deliver clothing care services.
Laundry Sauce289 shared keywordsLaundry Sauce is a consumer laundry-care brand that sells scented detergent pods and related laundry products focused on bold fragrances and cleaning performance. Its offerings have expanded from signature detergent pods into a broader line of laundry products.
Nike285 shared keywordsNike sells athletic footwear, apparel, and related sportswear products through its online store. The company markets seasonal collections such as back-to-school lines to consumers.
ClothesLyne254 shared keywordsClotheslyne provides pickup, laundry, and delivery services for residential customers in multiple US locations. The service uses eco-friendly products and trained community workers, operating at price points comparable to traditional laundromats.
Companies competing with Hex Performance for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Hex Performance do?
- HEX makes laundry and fabric care products designed to remove buildup from clothing and athletic gear while protecting fibers. The consumer products are marketed to people looking to maintain performance apparel and everyday clothes.
- Who founded Hex Performance?
- Hex Performance was founded by DREW WESTERVELT.
- How much funding has Hex Performance raised?
- Hex Performance has disclosed $6.1M raised across 4 of its 7 known rounds.
- Where is Hex Performance headquartered?
- Hex Performance is headquartered in Baltimore, US.