Hellotickets

Hellotickets is a Madrid-based online ticketing and travel-experience platform operating at www.hellotickets.com under the Spanish entity Hello Ticket, S.L., with a registered office at Paseo de las Delicias 110, 7B, 28045 Madrid. The platform sells tours, attractions, city passes and event tickets across hundreds of destinations, covering categories such as guided tours, museum and landmark admissions, day trips, theme parks and city tourist cards, alongside concert, theatre and sports tickets including football, NBA, NHL, NFL, MLB, MLS, Broadway and West End shows.

The site is structured around destination pages — New York, Rome, London, Paris, Madrid, Milan, Los Angeles, Miami and others — each aggregating hundreds of bookable activities, supplemented by editorial city travel guides. It is localised for roughly 28 country/currency combinations, including USD, EUR, GBP, AUD, CAD, BRL, INR, JPY, KRW, AED and others, and supports multiple languages. A dedicated help centre covers purchasing, ticket delivery and collection, order changes and cancellations, and payments and refunds.

In addition to primary tours and activities inventory, Hellotickets lists resale tickets for live events. Third-party review coverage describes the event-ticketing side as offering interactive venue maps, seat selection, PayPal and card payment, and refunds in the case of event cancellation or late ticket delivery, while noting that service fees are disclosed only late in the checkout flow and that event inventory can be inconsistent between fixtures.

Founding story

Jorge Díaz and Alberto Martínez started Hellotickets after combining their respective experience in ticketing and online travel. Jorge Díaz had been VP of Marketing and Product at Ticketbis, a Spanish and European ticketing platform known for one of the Spanish ecosystem's notable exits, and Alberto Martínez had been Spain Country Manager of Everymundo, a Miami-based online travel company. Their stated aim was to create a place where travelers could buy tickets anywhere in the world in their own language, currency and payment method, and where event organisers could sell internationally through a single channel. One account dates the founding to 2016 and notes the venture needed about €300K of capital to launch.

Business model

Hellotickets operates an online marketplace that connects sellers — third-party suppliers, distributors, businesses and resellers — with customers seeking tickets and passes for shows, events, tours and leisure activities. It acts as a technological intermediary facilitating the connection and purchase process, and in some cases sells directly as an official distributor of third-party brands. Sales contracts are generally concluded between the customer and the seller, with the seller responsible for pricing, description, availability and performance of the service. The company has also described a B2C model built on agreements with travel platforms that need tickets for their own customers.

Hellotickets is remunerated for its intermediation services through a commission on sales made via the portal and/or fees for the technological services offered to users and sellers. On the resale side, service fees are applied at checkout; an independent review measured a fee of about 19.5% on a sampled La Liga ticket purchase.

Traction

The website displays large aggregate review counts for individual products, including over 50,000 reviews on Vatican tickets and tours, around 35,000 on Eiffel Tower tickets, roughly 32,500 on New York tourist cards and about 19,000 on New York helicopter flights, with hundreds of bookable activities in major cities such as Rome (332), Paris (327), New York (316), London (284) and Madrid (202). The company reported a presence in more than fifteen countries five years after launch and has won the CaixaBank Emprendedores XXI Award from the Community of Madrid, a Tourism Tech sectorial award and Vodafone's Fast Forward award.

Latest developments

The site currently lists tours and attractions across major global destinations along with event inventory for upcoming concert tours, domestic and international football fixtures, and large-scale sporting events including NFL international games, and it publishes updated city and event guides. Its terms of use describe the marketplace structure, remuneration through sales commissions or service fees, and claim-handling procedures under which Hellotickets forwards disputes to the relevant seller.