HelloSelf

HelloSelf operates an online mental health platform that matches members with therapists, clinical psychologists and coaches, and delivers sessions through its own secure video platform and app. Services span adult therapy, teen therapy, neurodiversity coaching and other specialist areas, with the company stating its network covers more than 150 conditions and treatments. Therapists are assessed and supervised by an in-house clinical team.

The member journey begins with an online sign-up questionnaire, after which a dedicated matching team proposes clinicians for the member to choose from. Alongside live sessions, the platform provides worksheets and session notes, one-to-one chat with the therapist for activities and reminders, and wellness tracking tools for setting goals, tracking emotions and measuring outcomes before, during and after care. The company has also introduced "Companion", an AI feature created by clinicians and briefed by the member's therapist, which summarises sessions, highlights takeaways and next steps, supports check-ins between sessions and helps measure progress; a post-therapy subscription extends Companion access under therapist oversight.

The company describes itself as a team of psychologists, technologists, developers and creatives, and positions its mission as improving access to effective mental healthcare in partnership with healthcare providers. Press coverage characterises HelloSelf as a telehealth and self-guided mental health services company that connects providers and patients rather than directly employing and controlling clinicians.

Founding story

Founder and CEO Charlie (Charles) Wells has described a near-death experience — surviving a category five brain haemorrhage and undergoing extensive neuro-rehabilitation — as the impetus for entering the brain technology and mental health space, after a career spanning marketing, charity work, angel investing and entrepreneurship. He has framed HelloSelf around personalised psychological support and therapy that helps people become their own therapists.

Business model

HelloSelf provides therapy sessions delivered by a network of therapists and coaches through its own platform, combining live clinical sessions with digital tools and an AI companion product. It works with healthcare providers and insurers as payment and distribution channels, and offers a post-therapy subscription for continued support.

Sessions are paid for privately or through private medical insurance. Publicly listed private rates are £130 per session with a clinical psychologist and £115 per session with a CBT therapist. The company also offers a paid post-therapy subscription giving continued access to its Companion product with therapist oversight.

Traction

The company reports coverage by major insurers, a growing network of therapists and coaches spanning 150+ conditions and treatments, a published library of over 130 advice articles, and member reviews on Trustpilot. It secured an NHS pilot program in 2022 and had raised $11.3 million before its $20 million Series B in March 2023.

Latest developments

HelloSelf markets Companion, an AI feature briefed by a member's therapist that summarises sessions, supports between-session check-ins and measures progress, together with a post-therapy subscription that extends Companion access under therapist oversight. In October 2024 founder and CEO Charles Wells discussed the company's approach to neurotechnology and AI on the Riding Unicorns podcast.