Hellorep
Founded 2020 · 39 employees on LinkedIn · 4 known investors
REP AI is an AI agent for ecommerce brands that handles sales and support by detecting shopper behavior, answering questions, guiding product discovery, and resolving support requests across chat, email, and social channels. It integrates with platforms like Shopify, Klaviyo, and Gorgias, consolidating sales, support, and helpdesk functions into one agentic commerce platform.
Also known as Rep AI · REP AI
Investors · 4
Company profile
researched Aug 2026Hellorep, operating its product under the name REP AI, sells an "agentic commerce" platform for ecommerce brands. The system is positioned as a single AI agent, trained on a merchant's brand and catalog, that both drives sales and resolves customer support requests rather than requiring separate point solutions for each function.
On the sales side, the agent monitors behavioral signals on a storefront — hesitation, product comparison, repeated browsing, search queries, abandoned carts and exit risk — and initiates a contextual conversation when it detects a shift in buying intent. It then handles guided product discovery through natural-language conversational search, dynamic narrowing of results, product comparisons, contextual upsells and downsells, and in-chat checkout using product cards. Product-page widgets place AI guidance at the point of decision. On the support side, the agent answers repetitive questions, handles order tracking, returns and policy inquiries, and is paired with a helpdesk module that provides a unified inbox, ticket routing, automation and agent workflows. An insights layer analyzes conversations to surface unanswered shopper questions, drop-off and hesitation patterns, product knowledge gaps, competitor mentions and prioritized recommendations.
The company describes the platform as replacing six separate point solutions with one "Agentic Commerce Operating System" shared across teams with a unified tone of voice, and states that each interaction is converted into structured intelligence that improves future recommendations and support responses.
Business model
Software-as-a-service sold to ecommerce brands, offered in tiered plans with a 14-day free trial requiring no credit card, cancellation at any time, and a stated 5x ROI guarantee. Onboarding is advertised as taking six clicks.
Subscription plans for the AI agent and associated sales, support, helpdesk and insights modules.
Traction
The website states the platform powers millions of shopper conversations across ecommerce brands and cites customer outcomes including a 10-30% lift in conversion rate, a 50-70% reduction in support tickets, a 16%+ lift in average order value from AI-guided sales, 97% of shopper questions answered automatically, and 5x or greater ROI within the first 30 days.
▸Full profile — market position, technology, go-to-market
Market position
Positions itself as a commerce-trained AI agent consolidating sales, support, helpdesk and analytics functions into one platform, and claims to power millions of shopper conversations across ecommerce brands.
The company emphasizes behavior-triggered, proactive engagement — reacting to shopper hesitation and buying intent rather than interrupting on entry or waiting for a support ticket — combined with true multi-channel continuity in which the same AI follows a shopper from the website to email, Instagram or WhatsApp with shared memory, brand voice and product knowledge.
Technology
A commerce-trained AI agent trained on the individual brand and combined with proprietary behavioral AI. The system tracks hundreds of behavioral signals on the storefront to infer intent, generates natural-language responses and product recommendations, and feeds each interaction back as structured data to improve subsequent recommendations, support answers and marketing segmentation. Delivery formats include fast-loading chat, full-page and search widgets plus product-page widgets, with connected channels for email, Instagram and Facebook DMs, comments and story replies, and WhatsApp.
Go-to-market
Self-serve acquisition via a free 14-day trial on all plans with no credit card required, alongside a book-a-demo motion for brands preferring a guided sales process; the site emphasizes rapid setup and an ROI guarantee to lower adoption friction.
Growth-focused ecommerce brands and their sales, customer experience and support teams.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Hellorephellorep.ai · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hellorep do?
- REP AI is an agentic commerce platform providing an AI agent that handles ecommerce sales and support across web, email and messaging.
- Who are Hellorep's investors?
- Hellorep's investors include ATOORO FUND, Horizon Capital, Osage Venture Partners, Silicon Road Ventures.