Heliose
2 known investors
U.S. rooftop solar startup building accurate, real-time consumer pricing to replace door-to-door solar sales.
Also known as Heliose
Investors · 2
Company profile
researched Aug 2026Heliose is a U.S. company focused on the residential rooftop solar market. Its stated mission is to accelerate the next phase of growth in rooftop solar by giving consumers accurate, lower-cost, real-time pricing for solar systems, so that homeowners can purchase solar directly rather than being sold to through the door-to-door channel that still accounts for the majority of U.S. rooftop solar sales. The company is led by CEO Jason Owen.
The company emerged from stealth in February 2024, using the Keep Cool newsletter as the venue for its first public account of its approach. Coverage frames Heliose's opportunity against a set of structural problems in the U.S. rooftop solar value chain, including dated sales and delivery processes and high customer prices, and positions the company's approach as consolidating the services needed to deliver a rooftop solar system into a single platform for the customer.
Business model
Heliose intends to serve consumers seeking rooftop solar by providing pricing and purchasing capability directly, positioning itself between homeowners and the fragmented set of sellers and service providers that currently deliver rooftop solar systems.
Traction
Heliose was newly out of stealth as of February 2024; no customer, revenue or deployment figures are disclosed.
Latest developments
Heliose publicly emerged from stealth in February 2024, when CEO Jason Owen described its plans to improve rooftop solar pricing transparency and the customer purchase experience.
▸Full profile — market position, go-to-market, geography
Market position
Heliose is an early-stage entrant addressing the U.S. rooftop solar customer experience at a time when the market's growth has slowed sharply — from more than 30% growth in 2021 and 40% in 2022 to under 10% in 2023, with 2024 sales expected to fall below 2023 levels amid California policy changes, more than 100 residential solar dealer and installer bankruptcies in late 2023, and share price declines at the largest publicly traded residential solar companies.
The company's stated point of difference is empowering homeowners to purchase solar on the basis of accurate, cheaper, real-time system pricing rather than relying on being sold a system by door-to-door salespeople.
Go-to-market
U.S. residential consumers considering rooftop solar systems, in contrast to the door-to-door sales channel that currently dominates the market.
Geography
Focused on the United States rooftop solar market.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsHeliose came out of stealth in February 2024, with CEO Jason Owen outlining the company's plan to re-accelerate U.S. rooftop solar deployment in an exclusive interview with the Keep Cool newsletter.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 2
primary sources listed
- Rejuvenating rooftop solar in the U.S. - Keep Coolkeepcool.co · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Heliose do?
- U.S. rooftop solar startup building accurate, real-time consumer pricing to replace door-to-door solar sales.
- Who are Heliose's investors?
- Heliose's investors include Origin Ventures, Social Leverage.