Health In Her Hue

Health In Her HUE is a New York-based digital health company that connects Black women and women of color with culturally sensitive and responsive healthcare providers, health content and peer community, with the stated aim of reducing racial health disparities. Its platform combines three main offerings: Connections, a searchable and filterable directory of more than 1,300 diverse providers across 60 specialties ranging from therapy to chiropractic; Content, a library of long- and short-form videos, articles and live and on-demand virtual events; and Community, forums plus the Care Squad Program, a physician-designed curriculum and peer support group covering topics such as fibroids, fertility and mental health.

The company's content property organizes material by topic area, including breast health, chronic diseases, general health, LGBTQIA+ health, mental and behavioral health, nutrition and fitness, oral health, pregnancy and parenting, reproductive and sexual health, and skin and hair health, alongside recurring "Community Conversations" events led by clinicians on subjects such as endometriosis, genetic testing and breast cancer prevention, scalp and hair health, and LGBTQ+ affirming care. Some articles are gated as provider-only content.

Beyond its consumer membership, the company positions its platform for pharmaceutical and payer partners, citing difficulties the pharma industry faces engaging BIPOC populations and recruiting Black women and people of color into clinical trials. Stated plans in that context include telehealth consultations focused on fibroids, additional therapeutic areas, a real-world data pipeline and trial recruitment capabilities.

Founding story

Founded in 2018 by Ashlee Wisdom, who had over a decade of experience in healthcare leadership roles and cited firsthand knowledge of the challenges women of color face in receiving equal quality of care. An accelerator profile also lists Eddwina Bright as co-founder and Chief Product Officer.

Business model

The company operates a membership-based digital health platform offering a provider directory, educational content and peer support programs to consumers, while also contracting with enterprise partners; it has reported working with a pharmaceutical company and a health plan to extend access to its platform and proprietary curricula to more women of color.

Company statements reference maintaining revenue alongside fundraising and working with a pharma company and a health plan to extend platform and curriculum access, indicating enterprise partnerships alongside its consumer membership offering.

Traction

Reported nearly 13,000 members and more than 1,300 providers across 60 specialties as of January 2024; an accelerator profile cited 11,000 community members and partnerships with a pharmaceutical company and a health plan.

Latest developments

Following the January 2024 seed round, the company outlined plans to expand its Care Squad program, add fertility, endometriosis and postpartum recovery topics, launch a video-based clinical expert Q&A product, and grow membership and retention. Its content site lists Community Conversations events through December 2025 on topics including endometriosis and heavy menstrual bleeding, genetic testing and breast cancer prevention, scalp and hair health, and LGBTQ+ affirming care.