Havehad

Havehad (HAVE HAD, 해브해드) is a South Korean fashion brand built around the keyword "Proper City Life, City Wear" — everyday clothing for people who live, work and spend leisure time in the city. Its men's and women's lines cover set-ups, bundles, outerwear, tops, bottoms, dresses and other accessories, with recurring product families such as the City Worker set-ups, jackets and pin-tuck trousers and the Everyday Comfort Shirts. The brand describes its design starting point as the small, overlapping routines of urban life — commuting, working, walking, cycling along the river, drinking coffee, keeping plants — and it aims for garments that are tidy enough for daytime work or outings while remaining comfortable and active afterwards.

The company states it began as an IT-oriented business developing a recommendation algorithm for online apparel stores, and moved into launching its own brand after concluding that practical experience in the fashion domain was needed to understand customer needs. What started as an experiment developed into a brand that reinterprets modern workwear through an urban lifestyle lens.

Stereophonic Sound (SPS) is a sister brand that extends Havehad's sensibility into music and physical space. Positioned near the main gate of Hongik University in Seoul, the Stereophonic Sound Hongdae location combines café, bar and select-shop functions, pairing coffee, beer, cassette and vinyl music, lighting and merchandise, with DJ parties held on alternating Saturday nights. The company says it created SPS because it viewed extension beyond product into broader lifestyle as necessary for longevity in a Korean market with comparatively short brand heritage, and because the park adjacent to the store — historically a busking and street-music spot — had fallen quiet after pandemic-era closure.

Founding story

The business first operated as an IT company building a recommendation algorithm for online clothing stores. Concluding that solving customer problems required hands-on experience of the fashion domain, the team launched its own apparel brand, initially as an experiment, and over time developed a defined point of view on urban living and the clothing it requires. Stereophonic Sound followed later, motivated partly by the founders' memories of street music in the park in front of Hongik University's main gate, which had gone quiet after being temporarily closed during the COVID-19 period.

Business model

Havehad designs and sells its own branded apparel and accessories directly to consumers through its Korean online store (havehad.kr) and an English-language international store (havehad-global.com), and is also carried as an official shop on the Asian fashion marketplace 60% (Sixty Percent). It additionally operates the Stereophonic Sound brand, a physical café/bar/select-shop space in Hongdae, Seoul, that sells drinks, music-related goods and brand merchandise.

Revenue comes from direct sales of apparel and accessories across the domestic and global webstores and a third-party marketplace, plus in-store sales of beverages and merchandise at the Stereophonic Sound space. Products are sold at accessible price points, with frequent discounting; listed international prices range from about $52 for a shirt or tee to roughly $185–$264 for a set-up. International orders over $250 ship free, while orders below that threshold carry a flat $25 shipping fee.

Traction

The brand maintains an extensive product archive spanning multiple seasons (including 26SS and 26FW collections), dozens of numbered editorial "Selections" features, collaborations with individual creators, a global storefront shipping to over 20 countries, and biweekly Saturday-night DJ events at its Stereophonic Sound location.