Haloo
5 known investors
Haloo builds technology for trademark and intellectual property protection, applying a tech-driven approach to legal services in the trademark industry.
Also known as Haloo
Founders & leadership
Investors · 5
Company profile
researched Aug 2026Haloo develops artificial-intelligence software for trademark search and clearance. Its website positions the product as a self-serve alternative to analyst-driven trademark searching, marketed on speed, accuracy and affordability, and states that results are intended to be comprehensive and compliant. Offerings referenced include full trademark search (described as "Full Search Autopilot") and common law search presented as an alternative to Boolean-based searching.
The company packages its tools into three named solution tracks: law firms, which are pitched on serving more clients with searches performed in-house; naming agencies, which are pitched on moving from brainstorm to shortlist; and enterprises, which are pitched on brand diligence, turnaround time and cost control. Haloo also publishes ongoing editorial content on trademark practice topics, including USPTO procedural changes, Quebec trademark requirements under Bill 96, gender disparity in IP ownership, AI ethics in trademark search, and business development for trademark attorneys.
Business model
Haloo sells trademark search and clearance software to professional users, with distinct packages for law firms, naming agencies and enterprises; prospective customers are directed to request a demo.
▸Full profile — market position, technology, go-to-market, geography
Market position
Haloo positions its technology against analyst-driven trademark search services from Clarivate and Corsearch, which it characterizes as the prior industry standard, and against manual Boolean searching.
The company's stated differentiators are self-service comprehensive search combined with lower cost and faster turnaround, an AI system built by scientists trained in trademark law, and an emphasis on responsible AI, privacy and legal ethics.
Technology
The company describes proprietary deep AI technology for trademark search, stating it was built by AI scientists trained in trademark law and designed to meet privacy, professionalism and legal ethics standards. Product capabilities cited include full trademark search automation and common law search positioned as more accurate and efficient than Boolean query approaches.
Go-to-market
Direct sales via demo requests on the company website, supported by content marketing (insights articles, resources and practitioner cheat sheets such as USPTO TESS regex and field tag guides) and an email newsletter.
Law firms, naming agencies and enterprise brand owners conducting trademark clearance.
Geography
Content addresses trademark practice in the United States (USPTO) and Canada, including Quebec's Bill 96, and references global trademark clearance.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Haloo for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Haloohaloo.ai · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Haloo do?
- Haloo offers AI-based trademark search and clearance tools for law firms, naming agencies and enterprises.
- Who founded Haloo?
- Haloo was founded by Julie MacDonell.
- Who are Haloo's investors?
- Haloo's investors include 2 Punks Capital, Recall Capital, The 51 Ventures, Waterloo Accelerator Centre, LOI Venture.