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Halla

Burbank, US · Founded 2021 · Delaware corporation · 3 known investors

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Halla provides an AI-driven personalization engine built specifically for the grocery industry, using shopper and product data to power product recommendations, substitutions, and semantic search for grocery retailers. Now part of Wynshop, its technology integrates via APIs into online, in-store, and digital marketing channels for grocers.

AI & Machine LearningFoodTechRetail Tech

Founders & leadership

Halla was founded in 2021 by Spencer Price and Henry Michaelson.

SP
Spencer PriceTreasurer and Chief Executive Officer30 Under 30 2023
HM
Henry MichaelsonPresident and Chief Technology Officer30 Under 30 2023
GN
Gabriel NipoteSecretary and Chief Operating Officer30 Under 30 2023
AH
Adam HaberNamed on SEC filing
CS
Charles S. BoulasNamed on SEC filing
JM
James McCannNamed on SEC filing

Investors · 3

Also in the syndicate · 2

E&A Venture CapitalleadFood Retail Ventureslead

Reported raises · per SEC filings

Form D private placements

$9.6M disclosed across 9 rounds · 2016–2022

▶$1.2MraisedOct 2023 · 25 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Henry MichaelsonExecutive Officer, Director
  • Adam HaberDirector
  • James McCannDirector
  • Gabriel NipoteExecutive Officer, Director
  • Charles S. BoulasDirector
  • Spencer PriceExecutive Officer
Offering amount
$1.3M
Amount sold
$1.2M
Minimum investment
$10
First sale
Nov 2022
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.5MraisedJun 2021 · 35 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Adam HaberDirector
  • Spencer PriceExecutive Officer
  • Henry MichaelsonExecutive Officer, Director
  • Gabriel NipoteExecutive Officer, Director
  • Charles S. BoulasDirector
  • James McCannDirector
Offering amount
$4.5M
Amount sold
$4.5M
Minimum investment
$10
First sale
May 2021
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.9MraisedOct 2020 · 29 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Charles S. BoulasDirector
  • Edward BernsteinDirector
  • Spencer PriceExecutive Officer, Director
  • Gabriel NipoteExecutive Officer, Director
  • Henry MichaelsonExecutive Officer, Director
  • William L. AbramsDirector, Executive Officer
Offering amount
$1.9M
Amount sold
$1.9M
First sale
Feb 2020
Incorporated
Corporation, California, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$25KraisedSep 2020 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Spencer PriceExecutive Officer, Director
  • Henry MichaelsonExecutive Officer, Director
  • Zareh BandariExecutive Officer, Director
  • Gabriel NipoteExecutive Officer, Director
  • William L. AbramsDirector, Executive Officer
Offering amount
$25K
Amount sold
$25K
First sale
Feb 2020
Incorporated
Corporation, California, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$175KraisedSep 2020 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William L. AbramsExecutive Officer, Director
  • Gabriel NipoteExecutive Officer, Director
  • Spencer PriceExecutive Officer, Director
  • Zareh BandariExecutive Officer, Director
  • Henry MichaelsonExecutive Officer, Director
Offering amount
$175K
Amount sold
$175K
First sale
Aug 2016
Incorporated
Corporation, California, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$225KraisedSep 2020 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Henry MichaelsonExecutive Officer, Director
  • Zareh BandariExecutive Officer, Director
  • Gabriel NipoteExecutive Officer, Director
  • William L. AbramsExecutive Officer, Director
  • Spencer PriceExecutive Officer, Director
Offering amount
$225K
Amount sold
$225K
First sale
Dec 2017
Incorporated
Corporation, California, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$125.3KraisedSep 2020 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Zareh BandariExecutive Officer, Director
  • Spencer PriceExecutive Officer, Director
  • Henry MichaelsonExecutive Officer, Director
  • Gabriel NipoteExecutive Officer, Director
  • William L. AbramsExecutive Officer, Director
Offering amount
$125.3K
Amount sold
$125.3K
First sale
Oct 2016
Incorporated
Corporation, California, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$190KraisedSep 2020 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Henry MichaelsonExecutive Officer, Director
  • William L. AbramsDirector, Executive Officer
  • Spencer PriceExecutive Officer, Director
  • Gabriel NipoteExecutive Officer, Director
  • Zareh BandariExecutive Officer, Director
Offering amount
$190K
Amount sold
$190K
First sale
Nov 2018
Incorporated
Corporation, California, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Halla do?
Halla provides an AI-driven personalization engine built specifically for the grocery industry, using shopper and product data to power product recommendations, substitutions, and semantic search for grocery retailers. Now part of Wynshop, its technology integrates via APIs into online, in-store, and digital marketing channels for grocers.
Who founded Halla?
Halla was founded by Spencer Price, Henry Michaelson in 2021.
Who are Halla's investors?
Halla's investors include SOSV.
How much funding has Halla raised?
Halla has disclosed $9.6M raised across 9 rounds.
Where is Halla headquartered?
Halla is headquartered in Burbank, US.