Hairstory
1 known investors
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Hairstory is a haircare brand that makes New Wash, a detergent-free cleansing and conditioning cream that replaces shampoo and conditioner, along with refillable bottles and recyclable refill pouches. The company sells naturally derived, cruelty-free products direct to consumers with an emphasis on sustainable packaging.
Founders & leadership
EH
Eli HalliwellCo-Founder & ChairmanEli Halliwell has held roles in fish tank and automotive sales before earning an MBA, subsequently worked in skincare including running a farm-based ingredient company in Australia, and co-founded Hairstory, a direct-to-consumer haircare brand offering detergent-free cleansing products with sustainable packaging.
Investors · 1
Summit Partnerslisted by Summit PartnersBoston · $10M – $500M
How we know: Summit Partners's portfolio page · funding news · press coverage · Not right? Tell us
Frequently asked questions
- What does Hairstory do?
- Hairstory is a haircare brand that makes New Wash, a detergent-free cleansing and conditioning cream that replaces shampoo and conditioner, along with refillable bottles and recyclable refill pouches. The company sells naturally derived, cruelty-free products direct to consumers with an emphasis on sustainable packaging.
- Who founded Hairstory?
- Hairstory was founded by Eli Halliwell, Jackie Gilbert Bauer.
- Who are Hairstory's investors?
- Hairstory's investors include Summit Partners.

