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Habit
Techstars '17Plug and Play VenturesNew York City, US · 20 employees on LinkedIn · 9 known investors
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Insurtech providing a unified insurance distribution API, policy-lifecycle orchestration, and IoT/analytics SDKs for distribution partners.
Also known as Habit Analytics
Investors · 9
How we know: Chamaeleon's portfolio page · Not right? Tell us
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · plugandplaytechcenter.com · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: economictimes.indiatimes.com · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BDec 2023
Bertelsmann (lead)
Source ↗ - Undisclosed amountSeries AApr 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Habit (Habit Analytics) is an insurtech that operates a unified insurance distribution platform. According to CTT, it is the only platform combining a single insurance-distribution API with an orchestration technology that, independently of the insurer or the insurance product, gives distribution partners full control over the policy lifecycle while reducing IT effort and enabling faster go-to-market.
The company also runs a real-time data intelligence platform exposed through APIs and SDKs. Its documentation describes a Selfcare project-management tool for creating a branded mobile app, viewing and managing customers, and integrating and managing IoT devices; an open-source white-label mobile app for Android and iOS that partners can use instead of, or alongside, embedding Habit features into an existing app via the API; and the HabitAnalytics mobile SDK for Android and iOS, shipped with a demo app, for gathering analytics information. The platform is pre-integrated with connected devices and states that other IoT device vendors can be integrated, with self-service integration documentation available.
Business model
Habit supplies technology to distribution partners and insurers: a unified insurance distribution API plus an orchestration layer, alongside a developer platform of APIs and SDKs, a white-label or embeddable mobile app, and a Selfcare project-management tool used to create branded apps, manage customers and integrate IoT devices.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as an insurtech infrastructure provider for insurance distribution partners, including a growing segment of global consumer-credit banks.
CTT describes Habit as the only platform offering a unified insurance distribution API paired with orchestration technology that works across insurers and insurance products, giving partners full policy-lifecycle control, lowering IT effort and shortening time to market, with customizable sales journeys and automated claims handling that notifies partner banks' systems.
Technology
A full stack of real-time data intelligence delivered through APIs and SDKs: an insurance distribution API and orchestration layer, the Selfcare management tool, open-source Android and iOS white-label apps, IoT device integrations, and the HabitAnalytics analytics SDK for Android and iOS.
Go-to-market
Insurance distribution partners and insurers, with global consumer-credit banks cited by CTT as a segment expanding significantly for the company, drawn by fast, customizable sales journeys and automated claims management with notification into bank systems.
Geography
Portugal-based operations per CTT, with New York City recorded as headquarters; device and ecosystem compatibility is described as targeted at the markets partners operate in.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsThe TechTree investment fund, created by Portuguese postal group CTT to support innovation in SMEs and startups, took part in a funding round for insurtech Habit. The investment is operationalised and monitored by CTT's 1520 Startup Program.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 9
primary sources listed
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Habit do?
- Insurtech providing a unified insurance distribution API, policy-lifecycle orchestration, and IoT/analytics SDKs for distribution partners.
- Who are Habit's investors?
- Habit's investors include Bright Pixel Capital, Chamaeleon, Plug and Play Ventures, Techstars, Sequoia Capital, SixThirty Ventures, Whiteboard Capital.
- Where is Habit headquartered?
- Habit is headquartered in New York City, US.