GrowthMatch

GrowthMatch is an Austin, Texas-based provider of managed, video-first content programs for B2B marketing. Its offering combines a service layer (a "Content Engine" operated on the customer's behalf) with what the company calls an AI-powered ContentOps platform. Each month the company captures audio and video recordings from a client's subject matter experts and converts that raw material into finished content, advertisements, emails and other campaign assets, positioning the service as requiring roughly one to two hours of client time per month.

Beyond production, GrowthMatch handles message development, multi-channel distribution and, where applicable, paid targeting of the client's audience. The company states that data analysts review content and audience metrics to refine output over time. It also publishes a blog covering ContentOps, content leadership, content creation and business growth. The website positions the service against four alternatives — marketing agencies, do-it-yourself content production, freelance teams and full-time in-house hires — on the dimensions of cost, specialization, management burden and required time commitment.

Founding story

According to the company, GrowthMatch grew out of its founders' combined backgrounds in media production, strategic communications and B2B growth marketing, together with their experience building multiple venture-backed technology companies, and a stated belief that every person has a story worth telling. Shelby Stephens is co-founder and CEO, describing prior experience building multiple businesses, raising from investors and mentoring founders at Techstars and other accelerators. Zach Fragapane is co-founder and CRO, with a background in high-growth startups and consumer internet marketplaces and networks, and a double major in finance and mathematics from Claremont McKenna College.

Business model

GrowthMatch sells a fully managed content service delivered on its own platform, with tiered pricing plans and a 14-day free trial that requires no payment and provides a prospect with an account customized to their company. Prospective customers are also invited to book strategy or intro calls. The company states it handles strategy, content production and posting, and in some cases buys paid placement to target client audiences.

Subscription-style pricing plans for an ongoing managed content service, described by the company as flexible plans to fit different budgets, preceded by a free 14-day trial.

Traction

The company states it is trusted by more than 100 executives and marketing teams. A named customer, LoudCrowd's director of marketing, is quoted attributing a 30% reduction in customer acquisition cost within four weeks to the service. Additional testimonials come from executives at Signal, ARC, ProcessBolt, Velocity and CodingTemple, and the company publishes a case study on a software development firm.