Groovnow
Founded 2018 · 22 employees on LinkedIn · 2 known investors
Find your way into Groovnow
82 people in our graph share verified history with the Groovnow team — schools, employers, funds. One of them is your warm intro.
Todd Kimmelunlockedknows Matt Krogstad · together at Future Family (overlapped)
knows the team · via Future Family
×10knows the team · via Fairfield University
Groov builds AI-powered platforms for healthcare systems and organizations to deliver personalized support in real time. Groov Health extends patient care between clinical appointments through structured journeys and AI support, while Groov Business provides organizational leadership with real-time visibility into workforce performance and delivers continuous coaching to employees.
Founders & leadership
Groovnow was founded in 2018 by John Kirwan.
JK

John KirwaninCo-founder & Board MemberJohn Kirwan is a former All Black rugby player and 1987 Rugby World Cup winner who has worked as a mental health advocate and author; he co-founded Groov with tech entrepreneur Adam Clark to build a workplace wellbeing technology platform.
MK

Matt KrogstadinChief Executive OfficerMatt Krogstad led sales at M-Com, a fintech acquired by Fiserv, and has worked on product teams at enterprise and venture-backed companies in the San Francisco Bay Area. He is now CEO of Groov, which builds AI-powered platforms for healthcare systems and organizations to deliver personalized support and workforce performance insights.
Investors · 2
Competitors · 3
by search overlapBetterUp318 shared keywordsBetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing. The platform serves enterprises and their employees through behavioral science-backed coaching and talent management tools.
Calm205 shared keywordsCalm is a mental health app offering guided meditations, sleep stories, soundscapes, and stress-relief tools designed to help users manage anxiety, improve sleep, and build healthy habits for overall wellness.
Huffpost192 shared keywordsThis is a HuffPost shopping article—an editorial affiliate roundup listing products for people who sweat, not a company's own website. It is a media/publisher page rather than a startup or product company site.
Companies competing with Groovnow for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Groovnow do?
- Groov builds AI-powered platforms for healthcare systems and organizations to deliver personalized support in real time. Groov Health extends patient care between clinical appointments through structured journeys and AI support, while Groov Business provides organizational leadership with real-time visibility into workforce performance and delivers continuous coaching to employees.
- Who founded Groovnow?
- Groovnow was founded by John Kirwan in 2018.
- Who are Groovnow's investors?
- Groovnow's investors include Arc Angels, Icehouse Ventures.



