Grokker

Grokker is a wellbeing company that operates a video-based health and wellness platform for both employers and individual consumers. The employer-facing product is described by the company as an AI-powered employee health operating system intended to consolidate fragmented HR and benefits data. Its HIPAA-compliant "Knowledge Orchestrator" uses conversational intelligence to unify benefits data, automate benefits navigation, reduce administrative burden on HR teams, and answer employee questions in real time. A related product, GrokkyAi, is marketed as guiding employees toward lower-acuity benefits interventions through real-time recommendations in order to reduce cost and raise benefits utilization. A Healthy Weight Suite applies positive psychology, "food-inclusion," personalization and a holistic approach rather than restrictive dieting.

The employee experience consists of holistic health content and challenges delivered on mobile apps, desktops and smart TVs, including a library of more than 4,000 videos, programs spanning fitness, nutrition, mental health, sleep and financial wellbeing, interactive challenges and incentives, a wellbeing social network and community, interaction with experts and trainers, multi-language support, and device integrations with Apple Watch, Fitbit, Garmin and others. The consumer site offers yoga, fitness, cooking and mind categories organized into videos, programs, collections, expert profiles, forums and Q&A, and is streamable on PC/Mac, smartphones, tablets, Apple TV, Roku and Chromecast.

The company's about page states it hosts more than 4,000 videos, 130+ experts and 90+ programs, and defines its name from "grok," meaning to absorb knowledge so deeply as to be transformed by it.

Founding story

The concept for Grokker came to Lorna Borenstein during a multi-year sabbatical traveling the world with her husband and three children, when she was unable to find high-quality instructional yoga and fitness videos gathered in one place for use while on vacation. She founded Grokker.com in 2012 as an on-demand wellbeing solution available anywhere, anytime, on any device. Before Grokker she was president of the online real estate site Move and held executive positions at Yahoo.

Business model

Grokker sells its wellbeing platform to employers as an employee health and benefits offering, and also markets a direct-to-consumer subscription. The employer offering is positioned around implementation within 30 days, transparent pricing, a dedicated success partner, and turnkey content and playbooks. The consumer product is sold as a monthly subscription with a two-week free trial that can be cancelled at any time.

Subscription revenue: employer contracts for the corporate wellbeing platform, and a direct consumer subscription priced at $14.99 per month for unlimited access, following a two-week free trial.

Traction

The company reports more than 100 million wellbeing minutes logged annually, 82% user engagement at Delta Airlines and 2x higher engagement than alternative wellbeing providers at CVS Health. Named customers include Boston Children's Hospital, Delta Airlines, Pinterest, Disney Parks Experiences and Products, Momentive (formerly SurveyMonkey), the City of Greeley and, as of 2017, LinkedIn. Content assets include 4,000+ videos, 130+ experts and 90+ programs.

Latest developments

The corporate site presents an AI-centric repositioning: an AI-powered employee health operating system with a HIPAA-compliant Knowledge Orchestrator, the GrokkyAi recommendation product for benefits navigation, and a Healthy Weight Suite. Recent published articles address employer healthcare cost pressure and ROI, benefits inclusion, and engaging hard-to-reach employees with AI-powered resources, referencing a Hinge Health Movement 2026 conference.