Grips Intelligence

Market position

Grips serves brands, retailers, marketplaces, investors and academic researchers seeking competitive and category-level sales visibility. A third-party profile places the company in the software development/software publishing sector (NAICS 5112) with estimated annual revenue of $1M–$10M and roughly 17 employees as of August 2026. Its data underpins peer-reviewed and working-paper research published in outlets including Marketing Science and Management Science.

Grips positions its data on measured sales rather than traffic estimates or survey panels: it states that it tracks the complete catalog at each retailer instead of a sample, reports at daily SKU-level granularity rather than quarterly, and combines a retailer's online and physical-store sales for the same SKU into one figure. The free retailer insight tool adds sales-performance metrics — revenue, conversion rate, transactions, average order value — alongside session data, and the MCP integration delivers answers grounded in tracked market data rather than model-generated output.

Technology

The platform collects and verifies sales signals from top brands and leading marketplaces and resolves them into daily, SKU-level records covering units, revenue, price and product attributes across online and in-store channels, including store-level and regional breakdowns. It also models funnel and channel metrics such as sessions, conversion rate, transactions, average order value and Google ad spend. Grips exposes the dataset through a web platform, free tools and browser extension, and an MCP server that lets LLM agents query it directly; the company has also published work on product matching across platforms using a multi-stage deep-learning system and on neural product embeddings for revenue prediction. A third-party profile lists a tech stack including Amazon Web Services, WordPress, Salesforce, HubSpot, Piwik PRO, Microsoft Advertising and Adobe Creative Suite.

Go-to-market

The company acquires users through free, self-serve tools and content — free retailer insight pages for large, fashion and Shopify retailers, a browser extension, benchmarking and Etsy research tools, an e-commerce statistics library, a blog and an annual holiday report — and converts them to paid plans, with prospects also able to request a data sample or product tour. It publishes customer success stories (Sally Beauty, Discounted Wheel Warehouse) and press coverage, partners with media organizations such as Digital Commerce 360 and Vertical Web Media on joint content, and supplies data to academic researchers whose published work references the platform.

Brands, retailers and manufacturers in e-commerce and consumer goods — including home improvement, beauty, automotive parts/tires, fashion and grocery categories — plus investors and academic researchers. Named customers and references include Sally Beauty, Discounted Wheel Warehouse and SimpleTire.

Geography

Grips maintains offices in Berlin, Germany (Anklamer Straße 41, 10115 Berlin) and New York, United States (250 W 34th Street, Suite #310, New York, NY 10119). A third-party profile lists employees across Europe and North America. Tracked retailers and research projects span the United States, Europe (including UK and EU markets), Russia and Ukraine.

History

According to a third-party company profile, Grips Intelligence was founded in 2018 and has raised approximately $14M across six rounds, with a Series A reported in October 2022. The company launched monthly e-commerce performance heatmaps in December 2022 and announced partnerships with Vertical Web Media and Digital Commerce 360 in 2023. It maintains offices in Berlin and New York and has since extended its product from online retailer sales measurement into combined online and in-store SKU-level tracking and an AI/MCP-based insights agent.