Fundraising Fox

Gridline

Founded 2020 · 88 employees on LinkedIn · 6 known investors

Lets users build institutional-grade portfolios of alternative investments.

Also known as Gridline

Founders & leadership

Gridline was founded in 2020 by Peter Bilali.

PBPeter Bilali
Peter BilaliinCo-Founder & Chief Product Officer

Investors · 6

Also in the syndicate · 1

FINTOPlead

Funding

SEC filings, press & company announcements

$18.5M disclosed across 1 round · 2026

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Gridline is a private markets technology company that provides a turnkey alternatives management platform for wealth managers, home offices and fund managers. The platform spans the full investment lifecycle across three functional areas: evaluate (diligence, benchmarking, portfolio planning and forecasting), build (custom funds, feeders, SPVs, subscription documents and investor onboarding) and manage (fund administration, portfolio management, data and reporting). It combines curated, diligenced access to alternative managers with tooling for firms to launch their own branded or private-label vehicles.

A central design choice is ownership of the underlying ledger. According to the company's chief executive, integrating capital activity, money movement and reporting directly into the platform creates a single source of truth, in contrast to competitors assembled through acquisitions that leave data in separate tools. On top of that data layer, Gridline has built AltComply, an AI-powered diligence capability that automates document ingestion, standardizes analysis and surfaces risks, and supports cash-flow modeling and pacing plans for advisors evaluating private investments.

As of the January 2026 Series A announcement, Gridline reported more than 400 wealth management firms on the platform, including Keebeck Wealth Management, Nicholas Hoffman & Co. and Avidian Wealth Solutions, and management of more than 50 investment vehicles. Customer-reported efficiency gains cited by the company include up to a 90% reduction in manual reconciliation time and an estimated 10 to 30 hours saved per investment on diligence and monitoring.

Founding story

Gridline was founded to address problems its team encountered directly in private markets: expensive fund launches, opaque reporting, disjointed workflows and complex compliance requirements. Co-founder and CEO Logan Henderson previously served as CEO of Salesfusion, which he scaled and exited to Accel-KKR, and earlier advised technology companies on M&A as an investment banker at SunTrust Robinson Humphrey. Co-founder and Chief Product Officer Peter Bilali was previously Head of Product Strategy at BetterCloud. The founding team combined backgrounds in alternative investments and enterprise technology to build what it describes as the infrastructure layer for private markets.

Business model

Gridline sells software and managed infrastructure to financial intermediaries rather than operating as a direct-to-consumer investing app. Advisory firms, home offices and fund managers use the platform to launch and administer their own branded funds, feeders and SPVs, to digitize subscription and onboarding workflows, and to handle administration, treasury, compliance and investor reporting. Gridline also operates a managed marketplace of funds sourced and diligenced by an in-house investment team, and offers private-label funds built on its technology. A proprietary ledger integrates capital activity, money movement and reporting inside the platform rather than relying on third-party fund administrators.

Traction

At the time of the January 2026 Series A, Gridline reported more than 400 wealth management firms on the platform and management of more than 50 investment vehicles, with 23 employees and plans to reach 30 during the year. Referenced customers include Keebeck Wealth Management (a roughly $2 billion AUM multifamily office that reported cutting SPV launch time by 50%), Nicholas Hoffman & Co. and Avidian Wealth Solutions (a $4 billion AUM RIA). The company cites customer-reported efficiency gains of up to 90% less manual reconciliation time and 10 to 30 hours saved per investment on diligence and monitoring.

Latest developments

In January 2026 Gridline announced an $18.5 million Series A led by FINTOP with participation from Ardent Venture Partners and Tech Square Ventures, lifting total funding to $27.5 million. The company said the capital would deepen the platform and expand engineering, operations, investment solutions, fund administration and sales teams, and would fund AltComply, its AI-powered diligence product going live that quarter. Management described a shift from a core system of action toward embedding intelligence into pre- and post-investment workflows.

Full profile — market position, technology, go-to-market, history

Market position

Gridline competes in the alternative investment platform market serving retail financial advisors alongside CAIS, iCapital, Opto and SUBSCRIBE, and faces adjacent competition from traditional TAMPs such as InvestCloud and Envestnet that are adding private markets functionality or integrations with alts platforms. With more than 400 wealth management firms on the platform and over 50 investment vehicles under management as of January 2026, it is a smaller, venture-backed entrant positioning on integrated infrastructure and data ownership rather than breadth of distribution.

Management identifies the proprietary ledger as the primary differentiator: capital activity, money movement and reporting are integrated into a single system rather than reconciled manually across third-party fund administrators or acquired point tools, which the company argues avoids the data silos and reporting lag common at platforms assembled through acquisition. Gridline also positions itself as purpose-built for the wealth channel and end-to-end across evaluation, fund construction and administration, with structured data as the foundation for AI-driven automation such as AltComply.

Technology

The platform is built around a proprietary ledger that integrates capital activity, money movement and reporting, which the company presents as the basis for standardized, timely data across workflows. Layered on top are digital subscription document population and e-signature, real-time performance reporting, treasury and tax management, portfolio analytics, and automated compliance and administrative workflows. AltComply applies AI to diligence, automating document ingestion, standardizing analysis, surfacing risks, and supporting cash-flow modeling and pacing plans. The company states that structured data is a prerequisite for intelligent automation and that it built the ledger rather than only the user interface.

Go-to-market

Gridline sells to three named customer segments through its website and direct engagement — advisors, home offices and fund managers — with demo requests, platform access sign-up and consultative sales motions. It publishes case studies, blogs, an education series and newsletters as marketing content, and cites named client references such as Keebeck Wealth Management and Avidian Wealth Solutions. A chief growth officer leads distribution, strategic partnerships and revenue strategy across advisors, platforms and asset managers, and the company said Series A proceeds would fund expansion of go-to-market and sales teams.

Registered investment advisors and wealth management firms, multifamily and home offices operating advisor networks, and fund managers seeking a branded digital investor experience with streamlined administration, reporting and compliance. Named users include Keebeck Wealth Management, a roughly $2 billion AUM independent RIA and multifamily office, Nicholas Hoffman & Co., and Avidian Wealth Solutions.

History

Press coverage of the Series A describes Gridline as launched in 2022 with the goal of building an integrated suite for private wealth firms to build, manage and scale alternative investment programs. The company has since expanded from a marketplace and fund-access product toward an end-to-end operating system for the private markets lifecycle, adding custom fund construction, administration, reporting and, most recently, AI-based diligence. In January 2026 it announced an $18.5 million Series A led by FINTOP, with Ardent Venture Partners and Tech Square Ventures participating, taking cumulative funding to $27.5 million, and said it planned to grow headcount from 23 to 30 during the year.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Diligence and monitoring hours saved per investmentJan 2026estimated 10 to 30 hours saved per investment
EmployeesJan 202623 employees
HeadcountAug 202688
Investment vehicles managedJan 202650 vehicles
Reduction in manual reconciliation time reported by customersJan 202690%
Total funding raisedJan 2026$27.5M
Wealth management firms on platformJan 2026400 firms

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Jan 2026
Gridline raises $18.5M Series A led by FINTOP

Gridline announced an $18.5 million Series A round led by FINTOP, with participation from Ardent Venture Partners and Tech Square Ventures, bringing total funding to $27.5 million. Proceeds are earmarked for platform development, including AltComply, and team expansion across engineering, operations, investment solutions, go-to-market and fund administration.

$18.5M source ↗

Jan 2026
Launch of AltComply AI-powered diligence capability

Gridline launched AltComply, an AI-powered diligence and compliance product that automates document ingestion, standardizes analysis and surfaces key risks for private market investments; it was reported as going live in the quarter of the Series A announcement.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Gridline do?
Gridline is a turnkey alternatives management platform that helps advisors, home offices and fund managers launch and run private market programs.
Who founded Gridline?
Gridline was founded by Peter Bilali in 2020.
Who are Gridline's investors?
Gridline's investors include Ardent Venture, BLH Venture Partners, LLC, FINTOP Capital, Knoll Ventures, Tech Square Ventures.
How much funding has Gridline raised?
Gridline has disclosed $18.5M raised across 1 round.