Grenova
N Chesterfield, US · Founded 2014 · Virginia corporation · 38 employees on LinkedIn · 1 known investors
Grenova develops laboratory technology for washing and reusing pipette tips and microwell plates, aimed at labs seeking to reduce consumable waste and costs. The company operates in the life sciences lab equipment and sustainability space.
Also known as Grenova
Founders & leadership
Grenova was founded in 2014 by Ali Safavi.
Investors · 1
Reported raises · per SEC filings
Form D private placements$650K disclosed across 2 of 3 rounds · 2018–2026
▶$100KraisedAug 2019 · 1 investors · Other TechnologyRule 506(b)
- Ali SafaviExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $100K
- Minimum investment
- $50K
- First sale
- Aug 2019
- Incorporated
- Corporation, Virginia
- Federal exemptions
- 04, 06b
▶$550KraisedSep 2018 · 6 investors · ManufacturingRule 506(b)
- Safavi AliExecutive Officer
- Offering amount
- $1M
- Amount sold
- $550K
- Minimum investment
- $50K
- Proceeds to insiders
- $80K
- First sale
- Aug 2018
- Incorporated
- Corporation, Virginia, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Grenova is a life sciences sustainability company focused on reducing single-use plastic consumption in laboratories by enabling the washing and reuse of consumable plastics. Its product line centers on two instruments: TipNovus, a pipette tip washer that processes multiple tip racks per cycle and is compatible with both manual and automated laboratory workflows, and PlateNovus, a microwell plate washer designed to remove a range of chemicals and contaminants so that plates can be safely reused.
Alongside its hardware, Grenova offers a Sustainability Impact Calculator developed in collaboration with Rho Impact, which quantifies reductions in carbon emissions, plastic waste, water use, and consumable spend attributable to its systems. The company frames its mission around the roughly 12 billion pounds of plastic waste it says the life sciences industry generates annually, positioning its solutions as a way for labs to lower carbon footprints, cut waste, and conserve water while reducing consumable costs.
Business model
Grenova sells laboratory washing instruments (TipNovus for pipette tips and PlateNovus for microwell plates) to laboratories, with an accompanying impact-quantification tool that estimates cost and environmental savings from reuse.
Sale of laboratory washing instruments to laboratories.
Traction
Customer testimonials on the company site come from the National Institutes of Health (NIH-NCATS), the Centers for Disease Control and Prevention, WaveBreak in Cambridge, UK, and University College London, with reported outcomes including data quality equivalent to fresh sterile tips, no contamination in TSNA analysis, projected savings of over $24,000 per year at 10 washes, and 7-8 reuse cycles per tip.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a provider of sustainable consumable-reuse solutions for the life sciences industry, targeting the plastic waste generated by laboratory workflows.
Focuses specifically on washing and reuse of laboratory plastic consumables rather than disposal or recycling, with validation statements from research and public health laboratories on data quality and absence of contamination after washing, and a third-party-developed calculator to quantify savings.
Technology
TipNovus washes multiple racks of pipette tips per cycle and integrates with manual and automated liquid-handling workflows. PlateNovus washes microwell plates, removing various chemicals and contaminants to permit safe reuse. A Sustainability Impact Calculator built with Rho Impact models carbon emissions, plastic waste, water usage, and consumable spend reductions. Customer statements report washed tips producing data quality equivalent to new sterile tips, no evidence of contamination in TSNA analysis, and reuse over 7-8 wash cycles.
Go-to-market
Laboratories in the life sciences sector, including government research and public health institutions, universities, and biotech companies. Named users include the National Institutes of Health (NIH-NCATS), the Centers for Disease Control and Prevention, University College London, and WaveBreak.
Geography
Headquartered in North Chesterfield, United States, with customers cited in the United States (Maryland; Atlanta, Georgia) and the United Kingdom (Cambridge; London).
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with Grenova for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Grenovagrenova.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Grenova do?
- Grenova builds washing systems that let laboratories clean and reuse pipette tips and microwell plates.
- Who founded Grenova?
- Grenova was founded by Ali Safavi in 2014.
- Who are Grenova's investors?
- Grenova's investors include Escalate Capital Partners.
- How much funding has Grenova raised?
- Grenova has disclosed $650K raised across 2 of its 3 known rounds.
- Where is Grenova headquartered?
- Grenova is headquartered in N Chesterfield, US.





