Who founded Greentoe?

Greentoe was founded by Andrew Kurland, Joe Marrapodi in 2012.

Who are Greentoe's investors?

Greentoe's investors include 500 Global, FundersClub, Y Combinator, 2020 Ventures, FCVC, Four Cities, Venture Investment Associates.

Where is Greentoe headquartered?

Greentoe is headquartered in New York City, US.

Greentoe

YC S14

New York City, US · Founded 2012 · 5 employees · 7 known investors

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Greentoe is an online marketplace where consumers name their price and negotiate deals on brand-new, warranty-backed electronics and appliances from authorized retailers. The platform emphasizes consumer savings through a negotiation-based shopping model.

Also known as Grow Rich Technologies, Inc.

Consumer E-commerce Hardware Marketplaces Retail Tech MarketplaceUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S14)

Greentoe was founded in 2012 by Andrew Kurland and Joe Marrapodi.

Andrew KurlandCEO / Co-Founder

Joe Marrapodi CEO and Co-Founder2012–2022He has over 25 years of experience building marketplaces and digital platforms, including early work at Intermix Media during the Myspace era and roles in performance marketing and digital advertising partnerships.

Mark KezraVice President of Business Dev / Marketing

Investors · 7

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Y Combinator's founder network · Not right? Tell us

FundersClublisted by FundersClubSan Francisco · $290K

How we know: FundersClub's portfolio page · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

2020 Venturesreportedvia David Williams · inferred

How we know: funding news · Not right? Tell us

FCVCreportedSan Francisco

How we know: funding news · Not right? Tell us

Four CitiesreportedNewton

How we know: Y Combinator's founder network · Not right? Tell us

Venture Investment AssociatesreportedPeapack

How we know: Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

Undisclosed amountseedOct 2014
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 5

CircularCircular enables consumers to access technology devices through a flexible ownership model that reduces electronic waste and supply chain pressure. The company operates in the circular economy and consumer technology sectors.

SpokenA platform that aggregates and compares prices for the same products across different online retailers, helping shoppers identify lower-cost purchase options.

Courtyard.ioCourtyard.io operates a marketplace where buyers purchase digital packs containing physical collectibles such as trading cards, comics, and watches, with options to store items in secure vaults or resell them at guaranteed prices.

DressdDressd operates a peer-to-peer clothing rental marketplace where individuals can lend items from their wardrobes to others, targeting users who need different outfits frequently, such as for recurring social events.

SuperSuperApp is a mobile shopping platform that enables users to browse, purchase, and receive deliveries through a single app. It operates as a marketplace offering shopping promotions and discounts across East Java.

Companies working in the same space as Greentoe.

Legal entities · 1

corporate structure

Grow Rich Technologies, Inc.

In the news

Y Combinator-Backed Greentoe Now Lets You Haggle Prices On Your iPhone | TechCrunchtechcrunch.com · Oct 2014

Frequently asked questions

What does Greentoe do?: Greentoe is an online marketplace where consumers name their price and negotiate deals on brand-new, warranty-backed electronics and appliances from authorized retailers. The platform emphasizes consumer savings through a negotiation-based shopping model.
Who founded Greentoe?: Greentoe was founded by Andrew Kurland, Joe Marrapodi in 2012.
Who are Greentoe's investors?: Greentoe's investors include 500 Global, FundersClub, Y Combinator, 2020 Ventures, FCVC, Four Cities, Venture Investment Associates.
Where is Greentoe headquartered?: Greentoe is headquartered in New York City, US.