Greenlight

Greenlight operates a family-oriented financial and safety application built around a debit card for children and teens that parents administer. Parents can set spending limits, receive real-time transaction notifications, automate allowance payments and assign chores that tie earnings to completed tasks. Savings accounts pay kids up to 6%, and an investing feature lets children research securities and place trades — starting from as little as $1 — subject to parental approval.

Beyond money management, the product bundles family safety and organization capabilities. These include real-time location sharing with place alerts covering kids, pets and seniors; fraud, identity and scam protection for the household; and Greenlight Family Hub, which synchronizes calendars, lists, chores, photos and safety information in one place. The company positions these modules as an integrated suite rather than standalone tools.

Business model

Consumer subscription: a single household plan covers the whole family, including up to five children, with tiers beginning at $5.99 per month. Higher-tier plans (referenced as a Max Plan) are also offered.

Recurring monthly subscription fees charged to parents, with plans starting at $5.99/month for a family of up to five kids.

Traction

The company reports 6.5 million family members, a 4.8-star App Store rating across more than 440,000 reviews, more than $75 million invested with parent approval, and more than $700 million saved by kids and teens toward goals.