Gravel AI
Techstars '22London, GB · Founded 2021 · 14 employees on LinkedIn · 5 known investors
Gravel AI is an AI-powered beauty market intelligence platform that tracks ingredient trends, analyzes formulations, and benchmarks competitors across millions of beauty products. It serves companies across the beauty value chain—brands, suppliers, and contract manufacturers—offering interactive dashboards, monthly datasets, and REST API access to product, ingredient, and formulation data.
Founders & leadership
Gravel AI was founded in 2021 by To Hong Chan.

Investors · 5
Competitors · 1
by search overlapCompanies competing with Gravel AI for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- GRAVEL AI LTD
- Company number
- 14209196
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 1 Jul 2022
- Registered office
- 3rd Floor, 86-90 Paul Street, London, EC2A 4NE
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Accounts
- last made up to 31 Jul 2025 · next due 30 Apr 2027
- Confirmation statement
- last made up to 30 Jun 2026 · next due 14 Jul 2027
Current officers · 3
- To Hong Chan — director, appointed 1 Jul 2022
- Kwan Yu Karen Ho — director, appointed 1 Jul 2022
- Richard Pieters — director, appointed 17 Nov 2023
Source: Companies House public register · retrieved 3 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Gravel AI do?
- Gravel AI is an AI-powered beauty market intelligence platform that tracks ingredient trends, analyzes formulations, and benchmarks competitors across millions of beauty products. It serves companies across the beauty value chain—brands, suppliers, and contract manufacturers—offering interactive dashboards, monthly datasets, and REST API access to product, ingredient, and formulation data.
- Who founded Gravel AI?
- Gravel AI was founded by To Hong Chan in 2021.
- Who are Gravel AI's investors?
- Gravel AI's investors include Joyance Partners, Kicker Ventures, Octopus Ventures, Techstars, Supernode Ventures.
- Where is Gravel AI headquartered?
- Gravel AI is headquartered in London, GB.
