Grapevine

Grapevine (grapevinelogic.com), also referred to as Grapevine Logic and Grapevine.AI, is an influencer marketing company that connects advertisers with social media content creators to produce promotional content at scale. Advertisers use Grapevine's workflow management software together with proprietary tracking and analytics to measure direct response and conversion rates from content distributed on YouTube, Facebook and Instagram. As of 2019 the company described a network of more than 170,000 creators generating over 7 billion monthly views.

In October 2019, operating as a wholly owned subsidiary of Ideanomics Inc. (Nasdaq: IDEX), the company launched Grapevine Village, an end-to-end global e-commerce marketplace intended to convert brand–creator relationships into product sales. The marketplace launched with a network of nano-influencers, defined as creators with fewer than 10,000 followers, and used revenue-share attribution to link sales to creator content.

More recently the company has been described as a creator-powered performance content network built for paid social, working with a curated roster of more than 700 performance-focused creators, managing pre- and post-production and optimization in-house, and distributing advertorial-style creator content through whitelisted paid social channels. Reported brand work includes WeightWatchers, Keeps, Prose and Fabletics. In February 2026, New Engen announced its acquisition of the company.

Business model

Grapevine operates a technology-plus-services model: it maintains a network of social content creators and provides advertisers with workflow management software, tracking and analytics used to measure direct response and conversion from promotional content. In its later positioning it handles pre- and post-production, optimization and distribution of creator content in-house, running whitelisted paid social campaigns on behalf of brands. The Grapevine Village marketplace launched in 2019 used a revenue-share model for goods sold through influencers, with the company promoting low fees on those sales.

Advertiser spending on influencer campaigns and platform/software usage, with reported platform costs and commissions on campaigns; the Grapevine Village marketplace applied fees on goods sold through influencers under a revenue-share structure.

Traction

As of the October 2019 Grapevine Village launch, the company reported a network of more than 170,000 creators generating over 7 billion monthly views. By the February 2026 acquisition announcement it was described as working with a curated roster of more than 700 performance-focused creators and brands including WeightWatchers, Keeps, Prose and Fabletics.

Latest developments

In February 2026, New Engen announced it was acquiring Grapevine to expand its creator-led paid social capabilities, citing Grapevine's roster of more than 700 performance creators, full-service production and whitelisted paid social distribution expertise. Financial terms were not disclosed. Grapevine CEO and co-founder Caroline Levere said the transaction gives the company additional scale and infrastructure while it continues to focus on creator-led performance.