Go Jek

PT Gojek Indonesia is an Indonesian on-demand multi-service platform and digital payment technology group headquartered in Jakarta. It began in 2009-2010 as a call centre connecting consumers with courier delivery and two-wheeled motorcycle-taxi (ojek) rides, operating with about 20 motorbike drivers. The company launched its mobile application in January 2015 with four services — GoRide, GoSend, GoShop and GoFood — and subsequently expanded into a super app offering more than 20 on-demand services spanning transport and logistics, food and groceries, business solutions and digital payments.

Gojek merged with e-commerce company Tokopedia on 17 May 2021, forming the holding company GoTo (PT GoTo Gojek Tokopedia Tbk), in what was described as the largest merger in Indonesia at the time. Gojek continues to operate as a GoTo subsidiary alongside GoTo Financial and a 25% stake in Tokopedia. The company's own site describes operations in Indonesia and Singapore, roughly 3 million driver-partners and 6.4 million merchants within the GoTo ecosystem; Wikipedia lists an area served of Indonesia, Thailand, Singapore, the Philippines, India and Australia.

Founding story

Gojek was co-founded by Nadiem Makarim, Kevin Aluwi and Michaelangelo Moran. Makarim, who holds degrees from Brown University and Harvard Business School and spent three years at McKinsey & Co., was a frequent ojek user and observed that motorcycle-taxi drivers spent most of their time waiting for customers while customers searched for available rides. He started Gojek from a small call centre with 20 ojek drivers, who later became recruiters, to connect drivers and riders efficiently and raise driver incomes. Co-founder Michaelangelo Moran, a high-school friend of Makarim, served as Brand Director and designed the company's first logo and branding. The name derives from "ojek", the motorbike taxis common throughout Indonesia.

Business model

Gojek runs a multi-sided platform that matches consumers with driver-partners and merchants, providing ride-hailing, courier and logistics, food and grocery delivery, digital payments and business tools for merchants. Merchant-facing products include GoStore, launched in 2020 to help micro, small and medium-sized enterprises set up online stores.

Traction

As of June 2020 Gojek reported about 170 million users across Southeast Asia. Its app reached nearly 30 million downloads within two years of the 2015 launch, and daily orders grew from roughly 3,000 pre-app to 10,000 after launch and up to 300,000 by 2017. Gojek's site reports 3 million driver-partners and 6.4 million merchants within the GoTo ecosystem. At the time of the 2021 merger, the combined GoTo entity had 100 million monthly active users, more than 11 million merchants and over 2 million drivers.

Latest developments

GoTo listed on the Indonesia Stock Exchange on 11 April 2022, raising about $1.1 billion at 338 IDR per share. In December 2023, ByteDance acquired 75% of Tokopedia, leaving GoTo with 25%. In 2024 Gojek received recognition including Consumers' Choice Food Delivery Company at the Bisnis Indonesia Logistics Awards and awards from the Jakarta Transportation Council, and reported that its GoGreener feature enabled the planting of more than 200,000 trees in 2024, absorbing 14,938.48 tCO2e.