GoAudience

GoAudience is an ecommerce marketing intelligence platform that positions itself as a "decision layer" rather than another analytics dashboard. It connects to a brand's Shopify store and Klaviyo account, plus Meta Ads and TikTok Ads, and builds stable customer personas from purchase behavior combined with demographic enrichment. From those personas it produces ranked daily decisions across acquisition, retention and margin protection, along with drafted work such as persona-specific Klaviyo flows, Meta and TikTok lookalike audiences seeded from a brand's best buyers, and targeted discounting aimed only at customers judged to be discount-sensitive.

Product components include a brand audit generated on connection, behavioral segments with Sankey journey views, lifecycle timing per segment (for example time from email subscription to first purchase and from first to second order), discount sensitivity analysis, a 90-day email audit, and a conversational interface that lets operators question a persona and receive first-person answers grounded in their own customer data. A recurring "Monday Brief" email, sent weekly, flags customers crossing into At Risk or Lapsed states with associated revenue at risk and recommends interventions for the week. Personas and segments can be synced back into Klaviyo as profile properties for conditional splits, and audiences pushed to Meta and TikTok remain in the brand's own accounts after cancellation, though they stop refreshing.

Earlier positioning described the company as using AI to target and segment audiences with credit-card spending data and exclusive spending data covering 220 million consumers, to help consumer brands acquire and convert customers.

Business model

Subscription SaaS sold directly to ecommerce brands. A free tier allows store connection, live segments, a sample persona conversation, weekly briefs and periodic brand and email audits with no credit card or time limit; paid tiers unlock syncing of personas and segments into Klaviyo, flow and campaign building, and proactive work against the brand's stated goal.

Recurring subscription priced by the brand's revenue as read from the connected Shopify store: Starter at $129/month (under $5M revenue), Boost at $419/month ($5M-$15M), Plus at $1,099/month ($15M-$60M), all billed annually with two months free, and custom-priced Enterprise for brands above $60M. Customer demographic enrichment is included at no extra charge on all plans, with no per-customer fee. Seats are unlimited; persona and strategy conversations are capped at roughly 1,500/month on Starter and 4,000/month on Boost, and unlimited under fair use on Plus and Enterprise. Each brand in a portfolio requires its own workspace and subscription.

Traction

A published customer result cites menswear brand Mizzen+Main, with agency adMixt measuring in Northbeam, achieving 8x ROAS on persona-seeded spend, 22% cheaper new-customer acquisition cost and 10% higher average order value. A third-party technographic tracker reported 58 companies detected using GoAudience, 15 churned and 11 renewals upcoming within three months as of September 2026.

Latest developments

An April 2025 Regulation D filing recorded $1.74 million raised toward a $2.34 million seed offering. The company's current site markets a free Shopify/Klaviyo tier, the Monday Brief weekly email, and four revenue-banded subscription tiers, and publishes a Mizzen+Main case study.