Glammatic

Glammatic offers an AI-driven platform that manages the online presence of beauty businesses, combining local search visibility, website, social media content, client messaging and inquiry capture into a single product suite. The suite is organized into named modules: GlamSearch (maintaining business profiles, keeping listing information accurate and generating replies to reviews so the business appears in local search results), GlamSite (a website that answers client questions automatically and converts visitors into bookings), GlamSocial (12–16 social posts and reels per month produced by a dedicated team with search-oriented captions, published after the owner approves them), GlamDesk (AI-assisted text responses, missed-call follow-up and conversation summaries for client communications), and GlamBook (a system for collecting and organizing appointment, consultation, bridal and event inquiries).

The company positions the offering as a single "AI brain" spanning a salon's entire online presence, with the stated goals of being found in search, keeping the calendar booked, and bringing clients back. Prospective customers are guided by priority — attracting new clients, improving client loyalty, or optimizing profit margins.

Business model

Glammatic sells a bundled set of software and done-for-you services to beauty businesses, combining automated software modules for search, website and messaging with human-produced social media content that customers approve before publication.

Traction

Customer accounts published by the company report: Hue Salon with 25% year-over-year client growth, 32% year-over-year follower growth and a 100x increase in social engagement; Vann Studio with a 71% increase in organic search traffic, an 81% increase in new website users and a 140% increase in traffic from social; and Maggie The Salon with a 68% increase in year-over-year online booking revenue, a 40% increase in monthly online booking revenue and a 35% increase in monthly online bookings.