Glamera

Glamera operates a business-management software ecosystem for beauty and wellness service providers, including beauty salons, barbershops, spas, massage centres, gyms, makeup artists and medical and dental clinics. The platform is organised into five connected products: Glamera Business, a dashboard covering appointments, point of sale, inventory, staff management, accounting, marketing, reporting and multi-branch administration; Glamera Pro, a website builder with online booking, SMS and WhatsApp integration, online payments and custom domains; Glamera One, a mobile application giving owners, managers and staff access to calendars, revenue reports, branch performance, attendance, commissions and customer profiles; Glamera Pay, a payments product supporting multiple payment methods, payment links, invoices, receipts and refunds; and Glamera Kiosk, a self-service unit for customer self-booking, check-in and fast payment.

The company states that its software is compliant with both phases of the ZATCA e-invoicing regulations in Saudi Arabia, that it is licensed by Saudi Payments, and that its payment handling is PCI compliant. Integrations listed include Visa, Mastercard, Mada, Apple Pay, Tabby, Tamara, WhatsApp and SMS. In its earlier form the company operated as a consumer-facing directory and booking application for beauty clinics, salons, dentists, makeup artists and dietitians, alongside a B2B2C marketplace connecting consumers with providers.

Founding story

Founded by Mohamed Hassan, who serves as chief executive, and Omar Fathy, chief technology officer. Public coverage dates the founding to 2020 and states the application launched in September 2019; a data provider profile records establishment in 2019.

Business model

Business-to-business software-as-a-service sold to beauty and wellness operators, complemented by payment processing and, historically, a B2B2C marketplace linking consumers with service providers.

Subscription pricing across tiered plans. The Saudi price list shows a foundation tier at SAR 125 per month for up to 3 users, a basic tier at SAR 225 per month for up to 10 users, and an advanced tier at SAR 325 per month for up to 20 users, billed annually with a stated discount of up to 20% for annual payment. Paid add-ons include a website, an owner/staff application charged at SAR 10 per employee per month, and a self-service booking kiosk. A third-party profile lists equivalent plan prices of USD 38, USD 69 and USD 100 per month.

Traction

By October 2022 the company reported cumulative gross merchandise value of $45 million and stated a target of more than 2,500 clients and $500 million in GMV by the end of 2023. In 2020 it reported 100,000 users with 600 providers in Egypt and 120 in Riyadh. Current company figures cite 3,500+ businesses, 10+ countries, 50 million+ bookings, 20 million+ invoices and 30,000 users, with customer testimonials from salons, a barbershop, a spa and a gym in Riyadh and Jeddah citing revenue growth of 38%, a 52% increase in online bookings, a 40% reduction in administrative work and a 25% improvement in member retention.

Latest developments

The company's current product positioning centres on a five-product ecosystem — Business, Pro, One, Pay and Kiosk — with Saudi regulatory compliance features, a self-service pricing calculator and tiered subscription plans with optional add-ons. Its most recent reported financing was the $350,000 investment announced in early 2024.