Giacom
634 employees on LinkedIn Β· 2 known investors
Giacom operates a specialist marketplace platform for technology resellers and MSPs, offering cloud, communications, hardware, and software products from vendors and carriers to serve SMB customers. The self-service platform also provides billing, order management, integrations, and partner enablement support, with a stated focus on the UK channel.
Also known as Giacom
Investors Β· 2
Company profile
researched Aug 2026Giacom is a channel-only marketplace and software provider that supplies technology resellers and managed service providers (MSPs) with products and services from vendors and carriers. Its Cloud Market platform is a digital marketplace of curated cloud, communications, hardware and software products aimed at the small and medium-sized business (SMB) end market, which partners access through a single self-service platform.
Alongside the marketplace, Giacom provides automated software for sales, order management, billing, self-service and integrations, and offers partner enablement services covering learning and development, marketing resources and industry expertise. Technical support is delivered by in-house sales, technical and product teams, including second-line, end-to-end support across the product range. Its communications portfolio spans business mobile, business broadband and Ethernet, and IP communications, with lifecycle support for provisioning and management.
Business model
Giacom sells exclusively through the channel, aggregating vendor and carrier products onto a marketplace that resellers and MSPs use to buy, provision and support solutions for their own SMB customers, supported by platform software for billing, ordering and integrations.
Latest developments
Recent announcements include the appointment of Darren Spence as Managing Director β Cloud to lead the Microsoft, cloud and cybersecurity business; the launch of Giacom Velocity, unifying wholesale mobile across Vodafone, EE and O2; the addition of EE to its wholesale mobile offering; a distribution partnership with cybersecurity vendor Huntress; the launch of CFO Assist and Virtual CFO services with Evolution Capital for MSPs; availability of CityFibre Business FTTP to residential premises via Giacom; strengthening of the mobile leadership team; and a reimagined Imagine Nation event for 2026.
βΈFull profile β market position, technology, go-to-market, geography
Market position
Positions itself as a specialist, channel-exclusive marketplace and distributor in the UK; recognised with industry awards including Technology Reseller Awards 2024 Cloud Services Vendor of the Year and Cloud Services Distributor of the Year, Comms Business Awards 2024 Distributor of the Year, Comms National Awards 2024 Best Wholesale Service Provider, and Channel Champions Awards 2024 Charity Champions, as well as Vodafone Distribution Partner of the Year 2025/26.
Channel-only model with a curated SMB-oriented product catalogue across cloud, comms, hardware and software in one platform, combined with internally managed second-line technical support and partner enablement services.
Technology
A self-service digital marketplace (Cloud Market platform) plus Cloud Market Tools and automated end-to-end software covering sales, order management, billing, self-service and integrations, described as built on a security foundation. The Velocity framework brings wholesale mobile services from Vodafone, EE and O2 together under one consistent framework.
Go-to-market
Partner recruitment via an online sign-up form and direct sales contact, supported by partner enablement (training, marketing resources), the Imagine Nation partner event, and vendor and carrier distribution partnerships.
Technology resellers and managed service providers in the UK, which in turn serve small and medium-sized business end customers.
Geography
United Kingdom-focused channel operation, with carrier and network relationships including Vodafone, EE, O2, Openreach and CityFibre.
Compiled by commissioned research from 1 cited public sources β announcements, filings, and press listed under research sources below.
Timeline Β· 13
launches, deals, and filingsGiacom expanded its mobile leadership team, including Lisa Chapman-Smith, to accelerate partner growth.
Giacom reported five major channel award wins covering Imagine Nation, Easy Switching, Cloud Market and Cloud Market Tools.
Giacom appointed Darren Spence as Managing Director β Cloud to lead its Microsoft, cloud and cybersecurity business.
CityFibre Business FTTP became available to residential premises through Giacom, expanding the footprint available to partners ahead of the PSTN switch off.
Giacom announced a new distribution partnership adding cybersecurity vendor Huntress to its portfolio.
Giacom and Evolution Capital launched financial insight services intended to help MSPs improve profitability, KPIs and long-term business value.
Giacom launched Velocity, bringing Vodafone, EE and O2 wholesale mobile services together under one consistent framework.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 1
primary sources listed
- Giacomgiacom.com Β· web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Giacom do?
- UK channel-only marketplace and software provider supplying cloud, comms, hardware and software to resellers and MSPs.
- Who are Giacom's investors?
- Giacom's investors include Inflexion, LDC.