GentleFoods
Singapore, SG · 1 known investors
GentleFoods produces texture-modified, ready-to-eat meals (IDDSI levels L3–L6) for people with swallowing difficulties (dysphagia), using moulded puréed versions of local Asian dishes. The products are sold in Singapore through hospital pharmacies and retail locations for patients and caregivers.
Also known as GentleFoods · GentleFoods® · My Gentle Foods · SilverConnect Pte Ltd
Investors · 1
Company profile
researched Aug 2026GentleFoods® is a Singapore-based food company that makes texture-modified, ready-to-eat meals for people with swallowing difficulties (dysphagia). Its products are moulded puréed and softened versions of familiar local dishes, designed to stimulate appetite through appearance, taste and aroma, and positioned as an alternative to liquid or blended diets that the company says can contribute to malnutrition. The range is organised by IDDSI consistency level, spanning L2 mildly thick, L3 liquidised, L4 puréed, L5 minced and moist, L6 soft and bite-sized, L7 easy to chew, and thin liquid items.
The catalogue includes bento meals (for example Chicken Bento, Fish Bento, Chicken Rice Bento, Nasi Lemak, Chicken Satay and Ketupat), puréed protein and vegetable packs, noodle and rice staples, local kueh and snacks (Ang Ku Kueh, Chwee Kueh, Chee Cheong Fun, Chai Tow Kway, Kueh Salat), soups and desserts, purées and pre-thickened drinks, and a set of add-on sauces priced at SGD 0.80 each. Recent additions include a "Gentle Breakfasts" line (French toast, scrambled egg, kaya and jam breads, chicken sausage with egg), seven new sauces, and seasonal Mid-Autumn red bean and durian mooncake sets. The company also sells an e-book on dysphagia care, "Swallow Safe, Nourish Well," produced with Temasek Polytechnic.
Product development is described as drawing on continuous input from hospitals and clinicians as well as the company's in-house speech therapists, dieticians and chefs. Meals are supplied ready to eat so caregivers can heat and serve, addressing the time and complexity of preparing blended diets at home.
Founding story
The concept originated from founder Yiru Shen's question of what happens if a person can no longer eat, set against an ageing population in Singapore and the region, a growing incidence of swallowing difficulties and limited suitable food options. Shen, who holds a PhD in neuroscience and an MSc in biochemistry, founded SilverConnect Pte Ltd with the aim of helping people with swallowing difficulties feel hungry again, and worked with hospitals, speech therapists, dieticians and nutritionists to develop the food. The GentleFoods brand name, identity, packaging and e-commerce presence were developed with Singapore agency Identity Counsel following consumer and brand research. Dr. Yiru Shen and Mdm. Jeannie Ong are named as founders.
Business model
GentleFoods sells packaged texture-modified meals, snacks, desserts and drinks directly to consumers through its own Shopify-based online store, with pricing in Singapore dollars (individual items roughly SGD 2.50–18.90, multi-meal bundles such as a 5-Meal Starter Pack at SGD 58.00 and a 10-Meal Variety Mix at SGD 109.00), free delivery on orders above SGD 80, and self-collection at its FoodXchange @ Admiralty premises. Products are also stocked at hospital pharmacies and retail points, and the company handles corporate enquiries alongside consumer orders.
Product sales of individual meals, snacks, sauces, bundle packs and a paid digital e-book, sold online, via retail/hospital pickup points and through corporate channels.
Traction
The online store lists approximately 59–67 products, of which 56–64 are shown in stock, and the company reports retail availability at six named Singapore hospital and care retail locations along with media features and caregiver testimonials.
Latest developments
Launch of the Gentle Breakfasts range, seven new sauce varieties, Mid-Autumn 2026 red bean and durian mooncake sets, and a dysphagia care e-book produced with Temasek Polytechnic.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A specialist dysphagia nutrition brand in Singapore built around localised Asian dishes rendered in IDDSI-classified textures, distributed through hospital pharmacies and retail points, with a catalogue of roughly 59–67 listed products.
Emphasis on moulded puréed foods that visually and aromatically resemble familiar local Asian dishes rather than undifferentiated blended or liquid diets; a texture range covering multiple IDDSI levels; ready-to-eat convenience for caregivers; and recipe development with hospitals, clinicians and in-house speech therapists, dieticians and chefs.
Technology
Culinary and food-processing methods for producing moulded puréed and texture-modified foods that retain the shape, flavour and aroma of familiar dishes while conforming to defined IDDSI consistency levels (L2 through L7), formulated with hospitals, clinicians, speech therapists, dieticians and chefs to control texture, cohesion and nutritional content.
Go-to-market
Direct e-commerce from mygentlefoods.com with delivery and in-person pickup, supported by social media channels (Facebook, Instagram, TikTok), blog content on dysphagia care and nutrition, caregiver testimonials, media features, and distribution through hospital-linked retail locations including Rehab Mart @ Singapore General Hospital, Sengkang General Hospital, Changi General Hospital, Alexandra Hospital Pharmacy, National University Hospital and PanCare TCF @ West.
People with swallowing difficulties (dysphagia), including older adults, and the caregivers and family members who prepare their meals; hospital and institutional retail channels serve patients and caregivers.
Geography
Singapore, with pickup and operations at 8A Admiralty Street, FoodXchange #07-12, and retail presence at several Singapore hospitals; the founding rationale references an ageing population in Singapore and the wider region.
History
Following brand development and the launch of ready-to-eat bento box meals, the product range expanded beyond bentos into snacks, kueh, soups, desserts, purées, pre-thickened drinks and sauces across IDDSI levels. More recent additions include a Gentle Breakfasts line, seven additional sauces, the return of a chicken with mushroom variant, Mid-Autumn mooncake sets, and a dysphagia care e-book published with Temasek Polytechnic.
Compiled by commissioned research from 14 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsGentleFoods published "Swallow Safe, Nourish Well: A Guide to Caring for Loved Ones with Dysphagia" in collaboration with Temasek Polytechnic, sold at SGD 5.00 with proceeds directed to dysphagia-friendly innovation.
GentleFoods introduced a breakfast line of texture-modified morning items including French toast, scrambled egg, kaya bread, jam bread and chicken sausage with egg.
Seasonal red bean (SGD 15.00) and durian (SGD 18.00) two-piece mooncake sets released for Mid-Autumn 2026.
Salted egg, mee rebus, cream, braised, rendang, masak kicap and masala curry fish sauces added at SGD 0.80 each, alongside the return of the chicken with mushroom purée variant.
Published an eBook, 'Swallow Safe, Nourish Well: A Guide to Caring for Loved Ones with Dysphagia', in collaboration with Temasek Polytechnic; sold at SGD 5.00 with proceeds stated to support dysphagia-friendly innovations.
Introduced a breakfast line of texture-modified morning foods including chicken sausage with egg, kaya bread, jam bread, scrambled egg and French toast, priced from SGD 2.50 to SGD 5.90.
Released Mid-Autumn 2026 red bean (SGD 15.00) and durian (SGD 18.00) two-piece mooncake sets.
Added salted egg, mee rebus, cream, braised, rendang, masak kicap and masala curry fish sauces at SGD 0.80 each, alongside existing sauces.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 14
primary sources listed
- GentleFoodsmygentlefoods.com · web
14 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does GentleFoods do?
- Singapore maker of moulded puréed, ready-to-eat meals across IDDSI texture levels for people with swallowing difficulties.
- Who are GentleFoods's investors?
- GentleFoods's investors include AVA Angels.
- Where is GentleFoods headquartered?
- GentleFoods is headquartered in Singapore, SG.