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Gemist

Los Angeles, US · Delaware corporation · 4 known investors

Find your way into Gemist

185 people in our graph share verified history with the Gemist team — schools, employers, funds. One of them is your warm intro.

Mathew Kayeunlockedknows Madeline Fraser · together at The George Washington University (overlapped)
×7knows the team · via Adobe Systems Inc
knows the team · via Apple Computer, Inc
×3knows the team · via The George Washington University

Gemist provides embeddable software for fine jewelry brands that lets customers design, visualize, and order custom jewelry directly on the brand's own website, with brands receiving complete structured orders. The product includes a guided jewelry builder, ring-stacking visualization, live diamond/gemstone inventory feeds, and on-model photorealistic renders that replace product photoshoots.</parameter> <parameter name="sector_codes">["saas", "ecommerce", "retailtech"]

E-commerceRetail TechSaaS

Founders & leadership

MFMadeline Fraser
Madeline FraserinFounder & CEOMadeline Fraser is a founder who has launched multiple technology startups since college. She is Founder and CEO of Gemist, a software platform for jewelry brands offering customization and visualization tools for online jewelry sales.
AMAnup Murarka
Anup MurarkainCo-founder & CTOCo-founder and CTO of Gemist, which provides embeddable software for jewelry brands to offer custom design and visualization tools on their websites. Murarka has experience in engineering management, corporate development, and technology marketing.
MJ
Marc JacheetNamed on SEC filing

Board

JH
Julie Henley McNamaraBoard directorGeneral Partner at Entrada Ventures

Investors · 4

Entrada VenturesSanta Barbara
The Artemis FundHouston · $1.5M
Collide Capitalreported · 2 sourcesNew York · $250K – $1M

Also in the syndicate · 1

Artemis Fund

Funding

SEC filings, press & company announcements

$15M disclosed across 3 rounds · 2023–2025

▶$3MraisedMar 2024 · 15 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Julie Henley McNamaraDirector
  • Madeline FraserExecutive Officer, Director, Promoter
  • Marc JacheetDirector
  • Entrada Ventures Fund I, LPPromoter
  • De Beers UK LimitedPromoter
Offering amount
$3.5M
Amount sold
$3M
First sale
Oct 2023
Incorporated
Corporation, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Gemist went on to found or lead other companies.

Madeline FraserFounder & CEOFounded Gemist Enjoy The WorkAnup MurarkaCo-founder & CTOFounded Gemist Enjoy The Work

Competitors · 2

by search overlap
Weddingwire5 shared keywordsWeddingWire is a wedding planning platform that connects couples with local vendors and provides tools for creating wedding websites, building registries, and accessing expert advice and inspiration throughout the planning process.
Gemist Enjoy The Work4 shared keywordsGemist provides technology solutions for online jewelry retailers, offering customizable user experiences and tools designed to increase customer engagement and sales conversion. The platform uses visual and interactive features optimized for modern consumers shopping for jewelry online.

Companies competing with Gemist for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Modernising the jewellery industry: Gemist swipes $6M to scale industry’s first full-stack SaaS platform — TFNtechfundingnews.com · Jun 2025Gemist Raises $6M in Funding to Scale Jewelry Tech Platform | National Jewelernationaljeweler.com · Jun 2025Gemist Raises $6M to Scale the First Full-Stack SaaS Platform for the Jewelry Industry | WebWirewebwire.com · Jun 2025Gemist raises $6M to modernize jewelry sales with its full-stack customization platform | The AI Journalaijourn.com · Jun 2025Gemist raises $6M to modernize $300B jewelry industry with real-time customization tools - Tech Startupstechstartups.com · Jun 2025Gemist Raises $6M in Seed Fundingfinsmes.com · Jun 2025

Frequently asked questions

What does Gemist do?
Gemist provides embeddable software for fine jewelry brands that lets customers design, visualize, and order custom jewelry directly on the brand's own website, with brands receiving complete structured orders. The product includes a guided jewelry builder, ring-stacking visualization, live diamond/gemstone inventory feeds, and on-model photorealistic renders that replace product photoshoots.</parameter> <parameter name="sector_codes">["saas", "ecommerce", "retailtech"]
Who founded Gemist?
Gemist was founded by Madeline Fraser, Anup Murarka.
Who are Gemist's investors?
Gemist's investors include Entrada Ventures, The Artemis Fund, Collide Capital.
How much funding has Gemist raised?
Gemist has disclosed $15M raised across 3 rounds.
Where is Gemist headquartered?
Gemist is headquartered in Los Angeles, US.