Fullglass
Lake Forest, US · Founded 2023 · 175 employees on LinkedIn · 2 known investors
Full Glass Wine Co. operates a multi-brand direct-to-consumer wine platform, acquiring and consolidating DTC wine companies to offer curated wine selections across varying price points and customer profiles. It combines the DTC retail model with technology and data-driven insights to serve wine-buying consumers.
Also known as Full Glass · Full Glass Wine · Full Glass Wine Co. · Full Glass Wine Company
Founders & leadership
Fullglass was founded in 2023 by Louis Amoroso and Neha Kumar.
Board
Investors · 2
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$14.2M disclosed across 1 of 2 rounds · 2024
▶$14.2MraisedMar 2024 · 7 investors · RetailingRule 506(b)
- PETER CALLAGHANDirector
- LOUIS AMOROSOExecutive Officer, Director
- PAUL KOZLOWSKIDirector
- NEHA KUMARDirector
- Offering amount
- $15M
- Amount sold
- $14.2M
- First sale
- Feb 2024
- Incorporated
- Limited Liability Company, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Full Glass Wine Co. operates a multi-brand direct-to-consumer (DTC) wine platform assembled through acquisitions of existing DTC wine businesses. The company positions the DTC wine market as fragmented and seeks to consolidate it by bringing multiple brands under one owner, spanning a range of price points and customer profiles.
After acquiring a brand, the company states that it strengthens the brand, consolidates technology across the portfolio, and optimizes operations with the aim of lowering costs. It describes holding a large database of wine-buying customers and intends to use that base to expand into additional channels and product offerings, combining DTC retail with technology and data-driven customer recommendations.
The portfolio described on the company's website includes Winc (a subscription wine brand), Wine Insiders, Splash Wines, Scout & Cellar (known for its "Clean-Crafted Commitment" testing of additives and sulfites), Cameron Hughes Wine (sold exclusively through wineinsiders.com), and Wine Access (a sommelier-curated wine retailer operating since 2004).
Founding story
Full Glass Wine Co. was founded in 2023 by Louis Amoroso and Neha Kumar, who serve as Co-CEOs, with the stated aim of curating the next wave of consumer wine brands.
Business model
The company acquires direct-to-consumer wine brands and operates them as a portfolio, selling wine directly to consumers through brand-specific e-commerce sites and subscription memberships. Shared technology and consolidated operations across the acquired brands are used to reduce costs, while curation and personalized recommendations are used to drive purchases.
Revenue is generated from direct consumer sales of wine through its brands' e-commerce channels, including subscription and membership models such as Winc's subscription base and member-only offerings from Cameron Hughes Wine.
Traction
The company states it has acquired seven direct-to-consumer companies since its 2023 founding, with a portfolio including Winc, Wine Insiders, Splash Wines, Scout & Cellar, Cameron Hughes Wine and Wine Access.
▸Full profile — market position, technology, go-to-market, history
Market position
The company describes the direct-to-consumer wine market as fragmented and positions itself as a consolidator operating a multi-brand platform with a large customer database, rather than a single-brand retailer.
Its stated differentiation is the multi-brand portfolio approach — owning several DTC wine brands serving distinct price points and customer segments, backed by a shared technology stack, consolidated operations and a large wine-buying customer database.
Technology
The company consolidates technology across its acquired brands and applies data-driven insights and personalized product recommendations to its direct-to-consumer wine sales.
Go-to-market
Wine-buying consumers across varying price points and profiles, including subscription members, value-oriented buyers, buyers seeking additive- and sulfite-tested wines, and enthusiasts seeking rare or sommelier-selected bottles.
History
Founded in 2023 by Co-CEOs Louis Amoroso and Neha Kumar, the company has since acquired seven direct-to-consumer companies, expanding its portfolio to cover a range of wine products, price points and customer profiles.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsAcquired San Francisco winemaker Cameron Hughes Wine. Terms were not disclosed.
Acquired Napa-based online wine curation platform Wine Access, the company's sixth or seventh acquisition. Terms were not disclosed.
Acquired Eagle, Idaho-based winemaker and retailer Splash Wines. Terms were not disclosed.
Acquired Dallas-based winemaker Scout & Cellar. Terms were not disclosed.
Acquired Milwaukee-based wine subscription service Bright Cellars. Terms were not disclosed.
Secured $14 million in Series A funding from Shea Ventures, a portfolio company of Walnut, California-based J.F. Shea Co.
$14M source ↗
Acquired Playa Vista, California-based wine subscription platform Winc. Terms were not disclosed.
Acquired the Wine Insiders wine subscription platform, previously owned by DRINKS. Terms were not disclosed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Fullglassfullglass.wine · web
- Full Glass Eyes More Growth - Los Angeles Business Journallabusinessjournal.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fullglass do?
- Full Glass Wine Co. is a multi-brand direct-to-consumer wine platform built by acquiring and consolidating DTC wine companies.
- Who founded Fullglass?
- Fullglass was founded by Louis Amoroso, Neha Kumar in 2023.
- Who are Fullglass's investors?
- Fullglass's investors include Cleveland Avenue.
- How much funding has Fullglass raised?
- Fullglass has disclosed $14.2M raised across 1 of its 2 known rounds.
- Where is Fullglass headquartered?
- Fullglass is headquartered in Lake Forest, US.