Fubosportsbook
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Fubo Sportsbook was an online sports betting service operated by Fubo Gaming; the page states the company has ended sportsbook operations and provides instructions for customers to recover account balances and open wagers.
Also known as Fubo Gaming · Fubo Gaming Inc. · Fubo Sportsbook · FuboBet
Investors · 1
Company profile
researched Aug 2026Fubo Sportsbook was a US online and mobile sports betting product developed and distributed by Fubo Gaming Inc., a Chicago-based subsidiary of live TV streaming platform FuboTV Inc. (NYSE: FUBO). Launched in 2021, the sportsbook was positioned as the first mobile betting app owned and operated by a live TV streaming platform, with the stated aim of combining watching and wagering in a single ecosystem. The app was available on iOS and Android and through the fubosportsbook.com website, and offered wagering on professional and out-of-state collegiate sporting events.
The product's signature feature was Watch & Wager (previously called "Watching Now"), which used FuboTV first-party viewing data to recommend bets based on what a user was streaming, updating as the viewer changed channels. Odds were supplied by Vigtory, the interactive gaming company FuboTV acquired in January 2021 to underpin the sportsbook. Deposits were accepted via credit/debit card (not in Iowa), Paysafe Card, Paysafe Cash, ACH, wire transfer and Sightline Play+, with withdrawals via ACH and Sightline Play+; support was offered through a contact form, FAQ and email.
Fubo Sportsbook launched in November 2021 and operated in Iowa (via Casino Queen), Arizona (via the Ak-Chin Indian Community) and, from September 2022, New Jersey (via an agreement with Caesars Entertainment). Fubo Gaming also held market access agreements covering Indiana, Louisiana, Mississippi and Missouri via Caesars, Ohio via the NBA's Cleveland Cavaliers, Pennsylvania via The Cordish Companies and Texas via the Houston Dynamo Football Club, most of which were never activated. FuboTV placed the wagering business under strategic review in August 2022 and announced its closure on October 17, 2022; the sportsbook site subsequently directed remaining customers to balance refunds and contacts for open wagers.
Founding story
Fubo Gaming Inc. was established in 2021 as a subsidiary of FuboTV Inc. to build and operate a sportsbook integrated with the parent's streaming service. CEO and co-founder David Gandler framed the initiative as a way to increase viewer engagement and retention, with the underlying wagering technology coming from FuboTV's January 2021 purchase of Vigtory.
Business model
Fubo Gaming operated a regulated business-to-consumer sportsbook, taking wagers directly from users in states where it held market access through casino and tribal partners, and retaining the hold on handle as gaming revenue. The sportsbook was intended to complement and monetize FuboTV's subscription streaming service by converting viewers into bettors and increasing engagement and retention.
Revenue was generated from the margin (hold) on sports wagers accepted through the mobile app and website. In Iowa, the book handled more than $1.9 million in wagers during calendar 2022 and generated $116,822 in revenue, a 6.1% hold, per Iowa Racing and Gaming Commission figures.
Traction
Handle remained modest. In Iowa, Fubo Sportsbook took more than $1.9 million in wagers in calendar 2022 for $116,822 of revenue, peaking in January 2022 at $428,688 in handle and $54,038 in revenue, and recording negative revenue in three of nine months including September 2022, when payouts exceeded the $262,966 accepted by $5,310. Arizona all-time handle was just under $4 million through the state's July report.
Latest developments
FuboTV placed its online wagering business under strategic review in August 2022. Despite interest from multiple parties, the company concluded none of the options would lower funding requirements or generate sufficient shareholder returns, and on October 17, 2022 announced it would exit online sports wagering effective immediately and wind down Fubo Gaming. The fubosportsbook.com site now instructs customers that remaining account balances would be mailed as checks within thirty days of November 15, 2022 and that holders of open wagers would be contacted directly. The New York Jets subsequently sued Fubo's gaming division, alleging default on their sponsorship agreement and a missed payment of roughly $1.2 million due October 1, 2022.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Fubo Sportsbook was a small entrant competing against established mobile books in mature markets such as Iowa and Arizona. Its all-time Arizona handle was just under $4 million through the July report period, and its Iowa handle was under $2 million for 2022, levels far below market leaders. It was one of several media-brand sportsbooks — alongside FoxBet, SI Sportsbook and MaximBet — that failed to gain durable traction, and it differed from peers by building and operating its own book rather than licensing a partner's.
The product's stated distinction was integration of live sports viewing and betting in one ecosystem, using streaming viewership data to personalize wagering recommendations via the Watch & Wager feature — described in company materials as the first mobile sportsbook owned and operated by a live TV streaming platform.
Technology
The platform integrated a sports wagering app with FuboTV's live TV streaming service. Its proprietary Watch & Wager feature drew on FuboTV first-party user data to surface bet recommendations tied to the content being streamed in real time. Odds were provided by Vigtory, the gaming technology company FuboTV acquired in January 2021.
Go-to-market
Distribution ran through iOS and Android apps and the fubosportsbook.com website, cross-promoted to FuboTV's streaming subscriber base. Customer acquisition used state-specific sign-up promotions (for example the "FUBONJ" code offering a Bet $20, Get $150 promo plus one month of FuboTV in New Jersey) and sports sponsorships, including a five-year, $12.4 million deal with the New York Jets that included a 7,000-square-foot branded betting lounge opened at MetLife Stadium in 2021.
Sports fans aged 21 and over in US states with legal mobile sports wagering, particularly FuboTV streaming subscribers who watch live sports.
Geography
Operations were limited to the United States. The sportsbook was live in Iowa (from November 2021), Arizona (from December 2021) and New Jersey (from September 2022). Market access agreements were in place for Indiana, Louisiana, Mississippi, Missouri, Ohio, Pennsylvania and Texas but did not result in launches. Fubo Gaming was headquartered in Chicago; industry listings cite New York, New York as a headquarters for the sportsbook.
History
FuboTV entered sports betting with the January 2021 acquisition of interactive gaming company Vigtory; the stock rose 34% on the announcement. Fubo Gaming Inc. was launched in 2021 as a Chicago-based subsidiary to develop and distribute Fubo Sportsbook. A market access deal with Caesars Entertainment was signed in March 2021, and a 7,000-square-foot betting lounge opened at MetLife Stadium with the New York Jets in September 2021 before the app was live anywhere. The sportsbook officially launched in November 2021 in Iowa, followed by Arizona in December 2021 and New Jersey in September 2022. Scott Butera served as president of Fubo Gaming. One month after the New Jersey launch, in October 2022, FuboTV shut the platform down.
Risks & controversies
Former employees described the gaming division as beset by rushed deadlines, product delays, shifting roles, technology problems and misalignment between parent-company and division leadership, with one calling it "doomed from the start." The venture coincided with widening losses at FuboTV, whose shares fell from $36.18 on the day of the Vigtory acquisition announcement to about $4 in October 2022. The New York Jets sued Fubo's gaming unit over an alleged default and missed payment of approximately $1.2 million. Consumer-facing wind-down obligations included refunding customer balances and settling open wagers.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 10
launches, deals, and filingsFubo Gaming stated that customers who had not withdrawn funds would receive checks at their address on file within thirty days of November 15, 2022, and that customers with open wagers would be contacted directly.
As part of preliminary third-quarter results, FuboTV said it would cease Fubo Sportsbook operations effective immediately and exit online sports wagering, citing the macroeconomic environment and profitability goals after interested parties failed to offer terms that would lower funding requirements.
Following the soft play phase of the New Jersey Division of Gaming Enforcement process, Fubo Sportsbook went live statewide via its agreement with Caesars Entertainment, becoming its third live state alongside Arizona and Iowa.
FuboTV announced it would no longer pursue the wagering opportunity on its own and began a strategic review to explore partnerships for Fubo Sportsbook.
The New York Jets sued Fubo's gaming division, alleging it defaulted on their agreement and missed a payment of roughly $1.2 million due October 1, 2022.
$1.2M source ↗
Fubo Sportsbook went live in Arizona in December 2021 through a market access arrangement with the Ak-Chin Indian Community.
Fubo Sportsbook launched in November 2021, entering Iowa via Casino Queen as the first owned-and-operated live TV streaming-integrated mobile sportsbook in the United States.
A five-year, $12.4 million sponsorship with the New York Jets — Fubo Sportsbook's first deal with a professional team — included a 7,000-square-foot betting lounge that opened at MetLife Stadium during the Jets' 2021 home opener, before the app had launched in any state.
$12.4M source ↗
Fubo Gaming secured market access in New Jersey and Indiana through a deal with Caesars Entertainment.
FuboTV acquired Vigtory, an interactive gaming company, providing the technology and odds platform behind Fubo Sportsbook. FuboTV stock rose 34% on the announcement.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Fubosportsbookfubosportsbook.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fubosportsbook do?
- Fubo Sportsbook was FuboTV's mobile sports betting app, integrated with live TV streaming; it ceased operations in October 2022.
- Who are Fubosportsbook's investors?
- Fubosportsbook's investors include SeventySix Capital.