Freska

Freska is a Finland-based cleaning services provider whose core offering is recurring residential home cleaning performed by a consistent, assigned cleaner. Alongside standard home cleaning, the company sells window cleaning, move-out cleaning and office cleaning.

Customers request a quote by submitting a postal code, contact details and apartment size, and manage their service through the Freska app, which is available in Finnish, Swedish, Norwegian and English. App functions include automatic application of the Finnish household tax deduction (kotitalousvähennys), editing payment details, viewing and receiving reminders about upcoming cleanings, and managing bookings. The company also offers personal customer service alongside the app.

Freska positions itself as a domestic Finnish employer that screens and trains its cleaning staff: it states that only 5% of applicants are hired, that cleaners complete an induction period and skills tests and receive ongoing training, and that every cleaning is covered by OP Pohjola insurance. It reports a quality rating of 4.84/5 (elsewhere stated as 4.9/5) after more than one million cleanings, over 500,000 five-star reviews, and a cleaner employee NPS of 66 in its most recent 2026 measurement.

Business model

Service business selling cleaning work performed by its own trained and insured cleaners to households and offices, sold without fixed-term or binding contracts, with flexible ordering terms and a 100% satisfaction guarantee.

Paid cleaning services purchased by customers, with payment details handled in the Freska app and the Finnish household tax deduction applied automatically.

Traction

The company reports more than one million cleanings performed, over 500,000 five-star reviews, an average quality rating of 4.84/5, and a 2026 cleaner NPS of 66.