Freshsends
1 known investors
Fresh Sends is an e-commerce gifting company that curates and ships thoughtfully selected gifts designed to foster meaningful personal connections. The company targets individuals and businesses seeking convenient, modern gift solutions as alternatives to generic corporate gifts.
Also known as Fresh Sends
Investors · 1
Company profile
researched Aug 2026Fresh Sends (freshsends.com) is a direct-to-consumer flower and gifting business that sells a deliberately narrow, curated assortment of bouquets rather than a broad catalog of arrangements. Its core product, "The Send" ($99), is a hand-designed bouquet made with seasonal stems, wrapped in the company's signature newspaper, packed in a custom-designed box, and paired with a customer-selected card. Single-variety options are sold under named flower categories including alstroemeria, calla lilies, daisies, lilies, lisianthus and statice, peonies, ranunculus, roses, spray roses and tulips, with entry price points such as peonies at $75 and a "Send under $75" collection.
Beyond flowers, the company merchandises occasion-specific bundles and non-floral goods. Themed "Sends" include The Birthday Send ($145), which pairs flowers with a four-cookie variety pack from Funny Face Bakery in exclusive birthday packaging, as well as The Daylight Send, The Coffee Send, The Candy Send, The Pasta Night Send, The New Baby Send, and bridesmaid and mini bridesmaid options. The Fresh Set ($74.50) is described as the company's first gift set and combines in-house developed candle, perfume and hand cream products; a separate "Not Flowers" line carries hats, a tee, hoodies, a branded Nalgene bottle, a signature tote and gift cards. The site also offers gift subscriptions, a rewards program and corporate partnerships, and includes an on-site card-writing assistant branded "Freshie" that helps shoppers draft a gift note attached to an order.
Business model
Direct-to-consumer e-commerce: the company sells bouquets, occasion bundles, in-house home and body products and branded apparel directly through its own website, with add-on cards and notes included in the order. Recurring and business revenue channels are represented on the site through subscriptions, a rewards program, gift cards and corporate partnerships.
Transactional product sales at fixed price points (for example The Send at $99, The Birthday Send at $145, peonies at $75, The Fresh Set at $74.50), plus subscriptions, gift cards and corporate partnership programs.
Traction
The company reports more than 200,000 sends delivered, over 5,000 five-star reviews and a 99.7% on-time delivery rate, and describes The Send as its best-selling, widely requested bouquet.
Latest developments
Recent additions include The Daylight Send bouquet, a summer peony push framed around limited seasonal availability, The Fresh Set gift trio of candle, perfume and hand cream, and a new branded merchandise collection.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in consumer flower delivery and occasion gifting, presenting itself as a gifting brand spanning flowers, edible add-ons, in-house body and home products and apparel rather than a single-category flower delivery service.
Positions itself against conventional flower delivery on three stated pillars: freshness (each send is hand-designed and packaged in the USA the same day it ships, for next-day delivery), reliable and trackable shipping with a stated 99.7% on-time rate, and a signature unboxing experience of newspaper wrap, custom box and exclusive cards. It also intentionally limits SKUs to a small set of curated seasonal bouquets rather than offering extensive options.
Technology
The site includes "Freshie," an AI-style card-writing assistant that offers to help customers compose a gift note, which is then paired with a selected card and added to the order.
Go-to-market
Sales run through the company's own online storefront, organized by occasion, flower type and price tier, with next-day delivery as a purchase driver and an "As Seen In" press section, customer review counts and branded merchandise supporting the consumer brand.
Consumers sending gifts for specific occasions — birthdays, anniversaries, housewarmings and hosting, weddings and bridesmaid gifting, new babies, sympathy and condolence, celebrations and "just because" — as well as businesses via corporate partnerships.
Geography
Bouquets are hand-designed in the USA and shipped next-day to anywhere in the lower contiguous United States, with orders placed by 5pm EST eligible for next-day fulfillment subject to availability.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsFresh Sends introduced The Daylight Send, a new bouquet featured as its lead new product across the site's navigation and homepage.
The company released The Fresh Set, described as its first gift set, bundling its in-house signature candle, perfume and hand cream with a custom card, priced at $74.50.
Fresh Sends added a non-floral merchandise line including hats, a tee, hoodies and a branded water bottle under a "Not Flowers" category.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Freshsendsfreshsends.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Freshsends do?
- Fresh Sends is a direct-to-consumer gifting brand shipping hand-designed flower bouquets in signature packaging nationwide.
- Who are Freshsends's investors?
- Freshsends's investors include Dns Capital.