Freeosk
91 employees on LinkedIn Β· 1 known investors
Freeosk operates interactive in-store kiosks that dispense free product samples and sell retail media to CPG brands.
Also known as Freeosk, Inc.
Investors Β· 1
Company profile
researched Aug 2026Freeosk, Inc. is a retail media and product-sampling company that operates a network of interactive in-store kiosks placed along the shopper path to purchase in retail stores. The kiosks automatically dispense free samples of consumer packaged goods and present digital media, and shoppers must check in with a unique identifier β a loyalty card, telephone number, or retailer app β before receiving a sample or offer, which converts anonymous store traffic into identifiable shoppers whose actions can be tracked and followed up on.
The company markets its offering as "Experiential Retail Media," spanning interactive in-store media, automated always-on sampling, incremental merchandise display, email retargeting, and product ratings capture. Stated objectives for brand clients cover awareness, product trial via a touchless automated dispense interface, conversion through out-of-aisle merchandising displays, and loyalty through personalized promotions and retargeting. Freeosk was earlier described as a data-driven marketing services platform whose kiosk network aimed to raise sampling conversion rates while giving retailers and manufacturers deeper insight into how shoppers discover and adopt new products.
Founding story
The company was co-founded by Matt Eichorn, who serves as President and CEO, alongside Tony Koenigsknecht (COO) and Ashley Koenigsknecht (SVP, Client Success), with a concept aimed at giving shoppers a fast, free way to try new products wherever they shop.
Business model
Freeosk sells sampling, media, and merchandising programs to consumer packaged goods brands that are executed through kiosks installed in retail partners' stores, and supplies retailers and manufacturers with shopper engagement and adoption data generated by check-ins and interactions. The contact form segments inquiries into ad sales (sample, media, merchandising) and retailer activation, indicating separate brand-advertiser and retail-partner relationships.
Advertising and sampling programs sold to brands across in-store media, automated sampling, merchandising display, email retargeting, and product ratings capture; proceeds of its Series A were earmarked in part for capital equipment to expand the installed kiosk base.
Traction
Freeosk reports an average of 65% new-to-brand purchases and measurable lifts in sales, basket size, and long-term customer value; it states three-quarters of shoppers purchase the sampled product in store, 59% engage in word-of-mouth advocacy, and 42% seek additional product information. Third-party listings describe a footprint of 1,300+ sampling locations and headcount in the 51-200 range.
Latest developments
The corporate blog documents a platform "Experience Refresh" led by the Consumer Experience team following a discovery process begun in January, a technology-team one-day AI hackathon, and internal culture programs; posts run through 2026. The company promotes a white paper on the future of Experiential Retail Media.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
An established in-store sampling and retail media network with a kiosk footprint described as more than 1,300 locations, backed by institutional growth investors since 2013.
Positions itself against passive impression-based in-store screens by requiring shopper identification and delivering a physical sample, producing first-party interaction data and multisensory engagement rather than viewability alone; early investors cited first-mover advantage, a proprietary technology platform, and an established entry point into one of the world's largest retailers.
Technology
A proprietary kiosk platform combining a touchless interface with automated sample dispensing, digital interactive media, and shopper identification via loyalty card, phone number, or retailer app, enabling personalization, action tracking, and post-visit email retargeting. Multisensory engagement (sight, sound, touch, taste, smell) is central to the product design. An internal Consumer Experience team completed a platform-wide "Experience Refresh" initiative, and the technology team has run internal AI hackathons.
Go-to-market
Direct sales to leading retailers and CPG brands, with dedicated intake channels for ad sales, retailer activation, marketing, and customer support; the company also publishes white papers and a corporate blog. Early expansion strategy centered on piloting in several retail outlets and then rolling the concept out nationwide with a major national retailer.
Consumer packaged goods manufacturers and brands seeking in-store trial and media, and large retailers looking to add shopper-facing discovery experiences in their stores.
Geography
United States. Headquarters listed in Chicago, with earlier operations in St. Joseph, Michigan, and Chicago; most roles are distributed, with employees able to work anywhere in the continental U.S.
History
Freeosk was founded in 2010 and raised a $6 million Series A in August 2013 from Beringea and First Analysis, at which point it had run pilot programs in several retail outlets and was contracted to introduce the concept nationwide. It has since grown into a distributed-workforce organization with a leadership team spanning revenue, engineering, manufacturing, product, and people functions, and repositioned its offering from product sampling toward "Experiential Retail Media," including a platform-wide Experience Refresh completed in 2025.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsFreeosk's technology team held a one-day internal AI hackathon focused on building solutions to a specific problem.
The Consumer Experience team ran a discovery process beginning in January and moved through to deployment of an initiative that redefined the company's consumer-facing platform experience.
Beringea invested $3 million as part of a $6 million Series A round in which Chicago-based First Analysis also participated. Proceeds were designated for capital equipment, additional staffing, installation of the Freeosk system in a major national retailer, and further product development.
$6M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Freeoskfreeoskinc.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Freeosk do?
- Freeosk operates interactive in-store kiosks that dispense free product samples and sell retail media to CPG brands.
- Who are Freeosk's investors?
- Freeosk's investors include First Analysis.