Who founded FreeAgent?

FreeAgent was founded by Roan Lavery, Ed Molyneux, Olly Headey in 2007.

Who are FreeAgent's investors?

FreeAgent's investors include Lightbank, LocalGlobe, Point Nine, SaaS Capital, Seneca Partners.

FreeAgent

Acquired

Founded 2007 · 415 employees on LinkedIn · 5 known investors

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Acquired by Royal Bank of Scotland Group (NatWest Group) January 2018 · terms undisclosed — £53 million · source ↗

FreeAgent provides accounting software products, referencing HMRC guidelines and working toward WCAG 2.2 Level AA accessibility compliance.

Cloud Computing Fintech SaaS

Founders & leadership

FreeAgent was founded in 2007 by Roan Lavery, Ed Molyneux, and Olly Headey.

Roan Lavery Chief Executive Officer, Co-founderCo-founder and CEO of FreeAgent, an online accounting software platform serving the UK market.

Ed Molyneux Co-founderEd Molyneux founded FreeAgent in 2007 and served as CEO for over a decade, growing it to serve over 150,000 small businesses before its acquisition by NatWest Group. He later co-founded Moverly, leading the technology behind a UK property intelligence platform and architecting the Property Data Trust Framework open standard.

Olly Headey Co-founderOlly Headey is co-founder and former CTO of FreeAgent, a cloud accounting platform, which he scaled to over 100,000 customers before its acquisition by NatWest. He subsequently served as Director of Engineering at 37signals, overseeing multiple product teams.

Graeme Boyd Chief Technology OfficerHe has experience building financial services and accounting applications.

Angela Fleming Vice President ProductShe has background in automotive technology and financial services product management, with experience leading product teams and overseeing large-scale delivery initiatives.

Stewart Hurd Vice President SalesHe has held roles building and scaling SaaS sales teams throughout his career.

Roseann WilsonChief Marketing Officer

Nick HepworthChief Financial Officer

Donald Lindsay Chief People OfficerHe brings over 20 years of HR leadership experience across multiple sectors and regions, with certification as an executive coach and Clifton StrengthsFinder coach.

Investors · 5

Lightbanklisted by LightbankChicago · $500K – $5M

How we know: Lightbank's portfolio page · Not right? Tell us

LocalGlobelisted by LocalGlobeLondon

How we know: phoenixcourt.vc · Not right? Tell us

Point Ninelisted by Point NineBerlin · $1M – $10M

How we know: the VCSheet dataset · Not right? Tell us

SaaS Capitallisted by SaaS CapitalSeattle

Seneca Partnerslisted by Seneca PartnersHaydock

How we know: Seneca Partners's portfolio page · Not right? Tell us

Founder mafia

2 people who came through FreeAgent went on to found or lead other companies.

Alexander BruehlUntil June 2018: Adviser to the Founder & CEO - Investor ⇨ acquired by Royal Bank Of ScottlandFounded Contentful +5 Danae ShellOnline Content & Data Analysis ManagerFounded Valla

Companies House · registry record

View on Companies House ↗

Registered name: FREEAGENT HOLDINGS LIMITED
Company number: SC541036
Status: Active
Company type: Private limited company
Incorporated: 25 Jul 2016
Registered office: One Edinburgh Quay, 133 Fountainbridge, Edinburgh, EH3 9QG
Nature of business (SIC): 64205 — Activities of financial services holding companies
Previous names: FREEAGENT HOLDINGS PLC (2016–2018)FREEAGENT HOLDINGS LIMITED (2016–2016)
Accounts: last made up to 31 Dec 2024 · next due 30 Sept 2026
Confirmation statement: last made up to 18 Jun 2026 · next due 2 Jul 2027

Current officers · 6

Natwest Group Secretarial Services Limited — corporate secretary, appointed 20 Nov 2019
Nicholas Alexander Hepworth — director, appointed 1 Sept 2021
Adeel Hyder — director, appointed 10 Jul 2026
Roan James Lavery — director, appointed 16 Jul 2021
Jennifer Ann Scott — director, appointed 1 Mar 2023
Miles William Hillier — director, appointed 15 Dec 2021

Source: Companies House public register · retrieved 8 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does FreeAgent do?: FreeAgent provides accounting software products, referencing HMRC guidelines and working toward WCAG 2.2 Level AA accessibility compliance.
Who founded FreeAgent?: FreeAgent was founded by Roan Lavery, Ed Molyneux, Olly Headey in 2007.
Who are FreeAgent's investors?: FreeAgent's investors include Lightbank, LocalGlobe, Point Nine, SaaS Capital, Seneca Partners.