Forwrd
Acquired3 known investors
Pendo Predict is an AI-powered churn prediction tool that analyzes product usage data to identify at-risk and expansion-ready customers, delivering predictions and recommended actions directly within Salesforce and Slack. The platform serves customer success, sales, and marketing teams across any company using product analytics data.
Also known as Forwrd.ai Β· Pendo Predict
Investors Β· 3
Also in the syndicate Β· 1
Company profile
researched Aug 2026Forwrd (forwrd.ai) was an Israel-based provider of no-code, automated predictive analytics. Its AI-based SaaS let business users build custom predictive models β for churn risk, upsell potential and lead quality β without data scientists, engineers, analysts or integration developers. The platform combined scoring technology that ranks leads and customers, a prioritization engine determining which leads to pursue first, and personalized next-best-action recommendations.
Rather than presenting results in a standalone dashboard, Forwrd pushed predictions and recommended actions into the applications employees already use, including Salesforce, HubSpot, Slack and Google Chrome. The stated aim was to compress decision-making cycles from weeks to minutes for frontline marketing, sales and customer retention staff.
In July 2025 Pendo acquired Forwrd.ai and made its predictive engine the foundation of Pendo Predict, a suite within the Pendo platform covering churn risk modeling, lead qualification and scoring, expansion opportunity detection, predictive segmentation and "Next Best Action" recommendations. Pendo Predict scores accounts from CRM and product usage data β from Pendo or any other analytics provider β explains the drivers behind each prediction, and triggers alerts in Salesforce and Slack as well as automated customer communications and segments.
Founding story
Forwrd was founded in 2021 by Kobi Stok, an experienced product executive and serial entrepreneur who serves as CEO. Stok has said the idea came from his prior role as Senior Vice President at WalkMe, where he observed that companies undergoing digital transformation left much of their data dormant and unused because they lacked the resources to extract business value from it. The company positioned itself around making a company's data self-service accessible to any employee for task prioritization and business decisions.
Business model
Forwrd operated as a B2B SaaS vendor selling an AI-based no-code predictive analytics platform to enterprises. Following the Pendo acquisition, the technology is delivered as Pendo Predict, a capability suite within the Pendo platform that can be used by customers who do not use Pendo analytics, drawing product usage data from third-party analytics providers.
Software-as-a-service; the platform is sold to enterprises and, post-acquisition, offered as part of the Pendo platform via a sales-led "get a demo" motion.
Traction
Prior to the acquisition Forwrd had built early traction with industry leaders including SAP, HubSpot, JFrog and AppsFlyer. Pendo reports that its platform is used by thousands of global companies serving 900 million people monthly, and Pendo's own VP of Customer Experience has described using Predict to identify churn risk up to six months in advance.
Latest developments
Pendo completed its acquisition of Forwrd.ai in July 2025 and launched Pendo Predict, which is now marketed on the forwrd.ai domain. Predict includes Salesforce and Slack alerting, prediction explanations with next steps, retention playbook automation, and predictive live segments for automated customer communications.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Forwrd positioned itself in no-code predictive analytics for go-to-market teams, competing with traditional churn analysis and customer health-score approaches that rely on static data. Its acquisition by Pendo placed the technology inside a software experience management platform used by thousands of global companies.
The product emphasizes automatically generated models that require no data science or engineering resources, explanations of the drivers behind each score, and delivery of predictions and recommended actions inside the CRM and messaging tools reps already use rather than in a separate analytics interface. It is analytics-agnostic, ingesting product usage data from providers other than Pendo.
Technology
The platform automatically builds predictive models from a customer's CRM and product usage data, identifying behavioral patterns that precede churn or renewal and searching for those signals across the customer base without users having to define churn manually. Components include lead and customer scoring, a prioritization engine, and next-best-action recommendations, with models retrained on customer data so accuracy improves over time. Each prediction is accompanied by data-backed explanations and suggested next steps. Predictions are delivered into Salesforce, Slack, HubSpot and Google Chrome, and support dynamic, live segments by risk level for automated communications. As Pendo Predict, the product states it does not process personally identifiable information, focusing on product usage and business context, and is offered under Pendo's SOC 2 Type 2, ISO 27001, GDPR, CCPA, PCI DSS and HIPAA compliance posture.
Go-to-market
Sales-led enterprise motion with demo requests, an interactive self-serve product tour, and content assets such as e-books and blog posts. A key positioning point is that predictions are surfaced inside existing workflow tools (Salesforce, Slack) rather than a separate application, and that customers need not adopt Pendo analytics to use the product.
Non-technical frontline employees and business leaders in go-to-market and product organizations β customer success, revenue and sales, marketing, revenue operations, and data science teams β at software and enterprise companies. Named users include SAP, HubSpot, JFrog and AppsFlyer.
Geography
Headquartered in Israel, with Tel Aviv given as its base at the time of the seed round; following the acquisition the team is located in Pendo's Herzliya, Israel office, with Pendo headquartered in Raleigh, North Carolina.
History
Founded in 2021 in Israel, Forwrd announced a $3.5 million seed round led by Angular Ventures with angel participation in January 2022, using the capital to grow its R&D team and launch go-to-market activity. It built early traction with companies including SAP, HubSpot, JFrog and AppsFlyer. On 8 July 2025, at Pendo's Pendomonium X event in Munich, Pendo announced it had acquired Forwrd.ai; the team joined Pendo's Herzliya, Israel office and the technology was rebranded as Pendo Predict.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsPendo announced the acquisition of Forwrd.ai during its Pendomonium X event in Munich. Forwrd's no-code predictive analytics technology became the foundation of a new Pendo product suite called Pendo Predict, and founder/CEO Kobi Stok and the Forwrd team joined Pendo's Herzliya, Israel office.
Pendo introduced Pendo Predict, a suite of AI capabilities built on Forwrd's automated models, including churn risk modeling, lead qualification and scoring, expansion opportunity detection, predictive segmentation, and 'Next Best Action' recommendations.
Forwrd announced $3.5M in seed funding led by Angular Ventures with participation from angel investors, to expand its R&D team and start its go-to-market efforts.
$3.5M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Forwrdforwrd.ai Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Forwrd do?
- Israeli no-code predictive analytics platform for churn, upsell and lead-quality models, acquired by Pendo in July 2025.
- Who are Forwrd's investors?
- Forwrd's investors include Angular Ventures, Fusion VC.