Formulate
6 known investors
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Personalized hair, scalp, and skin care designed and refined over time by your own chemist.
Investors · 6
Japan Angelslisted by Japan AngelsTokyo · $7K – $100K
How we know: Japan Angels's portfolio page · Not right? Tell us
IndustrifondenreportedStockholm · $960K – $4.8M
How we know: funding news · tech.eu · Not right? Tell us
J12 Venturesreported
How we know: funding news · tech.eu · Not right? Tell us
Also in the syndicate · 1
henQlead
Funding
SEC filings, press & company announcements- Undisclosed amountLate SeedJan 2020 · 2 sources
henQ (lead), Industrifonden, J12 Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Related companies · 4
AllureAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Hims & HersUS direct-to-consumer telehealth company selling prescription and OTC treatments online by subscription; NYSE-listed as HIMS.
ProseThe page did not load usable content; it only displays a JavaScript-required notice, so no reliable description of the company's business could be extracted.
BeautyConBeautycon hosts educational events and conferences centered on beauty, makeup, and hair culture, bringing together creators, brands, and enthusiasts for masterclasses, product discovery, and community experiences.
Companies working in the same space as Formulate.
Frequently asked questions
- What does Formulate do?
- Personalized hair, scalp, and skin care designed and refined over time by your own chemist.
- Who are Formulate's investors?
- Formulate's investors include Acorn Pacific Ventures, Allied Venture Partners, Japan Angels, Industrifonden, J12 Ventures.



