Foractive
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ForActive is a mobile platform for independent fitness trainers and instructors that handles payments, client management, attendance tracking, and class scheduling. It provides recurring billing, membership management, and automated content creation for social media marketing.
Also known as ForActive · FORACTIVE SP Z O O
Founders & leadership
Investors · 12
Also in the syndicate · 8
Company profile
researched Aug 2026ForActive operates a mobile platform that lets independent fitness, martial arts, dance and sports professionals sell and administer their services in the way a gym would. Core functionality covers automated recurring payment processing, membership plans, class packages and one-time passes, plans with minimum commitments, customizable discounts, automatic payment reminders, and payment history with tax reporting. Client-side tools include automatic attendance tracking, QR-code check-in, full client history, class and event setup tied to purchasable plans, automated client notifications, editable waivers and policies, and messaging features such as bulk messages to class participants, message templates and selling a plan inside a conversation.
The app also serves as a marketing and reputation layer: trainers publish a host profile showing certifications and client reviews, and the platform automatically generates ready-to-post social media content, including short videos and graphics, plus smart links to a trainer's profile, plans and sessions. Payments are processed through Stripe, with free standard payouts in two to three business days and instant payouts for an individually calculated fee. Coverage of the company describes a marketplace element through which consumers can find trainers, clubs and classes.
The company was founded in 2023 by Maciej Biegański, previously VP Product and head of UX at Booksy. Dawid Kowalski serves as vice president of marketing, and Booksy co-founder Konrad Howard is an investor and advisor. The product and technology team is based in Poland, with the developer entity registered as FORACTIVE SP Z O O in Warsaw, while the parent company is incorporated in Delaware to support operations in the US market.
Founding story
ForActive was founded in 2023 by Maciej Biegański, a former VP Product and head of UX at Booksy, the appointment-booking software company for the health and beauty industry. The concept targeted two problems identified among independent sports instructors — collecting payments and communicating with clients — supported by market research the company cites indicating that over 52% of US sports instructors struggle with payment collection. Other Booksy alumni joined the effort, including VP marketing Dawid Kowalski and co-founder Konrad Howard as investor and advisor.
Business model
ForActive earns from a usage-based fee applied to trainers processing payments through the app rather than from subscriptions. The app is free to download and free in any calendar month in which a provider processes less than $1,000; above that threshold a flat $30 payment account fee applies for the month regardless of how much more is earned. The company states there is no service fee, no payout fee for standard payouts, no hidden fees and no contracts, with instant payouts available for a separately quoted fee. Investors cite the low barrier to entry as an accelerant of customer acquisition, with retention and acceptance of higher fees as usage deepens.
Transaction-threshold pricing: $0/month while a provider processes under $1,000 in a calendar month, then a flat $30 payment account fee in months exceeding that amount; optional fees for instant payouts.
Traction
The company reports more than 13,000 service providers acquired within a year and over 14,000 US providers on the platform as of July 2026. GMV processed through the app grew from just over $1M at the end of 2025 to nearly $6M in the second quarter of 2026, with 2025-cohort customers reported to be earning roughly twice as much on the platform as when they joined and the top-performing group close to four times more. The Android app shows 5,000+ downloads and the company cites a 4.9 rating from 500+ reviews.
Latest developments
In July 2026 ForActive announced a $3.6M seed round led by Simpact Ventures to scale US go-to-market, add new sports categories, continue platform development and support providers serving underserved neighborhoods. An August 2026 app release added bulk and class-wide messaging with templates and in-chat plan sales, a redesigned sharing experience, and trainer referral codes.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company positions itself as software built specifically for independent sports and fitness professionals, a segment it describes as underserved by tools designed for large gym chains, and is compared by users to incumbent booking and point-of-sale platforms such as Mindbody and Vagaro on functionality and cost. Investors highlight parallels with Booksy's trajectory in the health and beauty category.
Pricing without subscriptions or contracts — free below $1,000 of monthly processed volume and a flat $30 fee above it — distinguishes ForActive from subscription-based competitors. It also bundles gym-style selling mechanics (memberships, packages, commitments, automatic charging of clients who exhaust sessions) with automated social content generation and profile/reputation features in a single app aimed at solo operators rather than facilities.
Technology
A mobile application for Android and iOS built around automated recurring billing, membership and class-package management, QR-code check-in and attendance capture linked to session balances, and automated notifications. Payment processing is handled via Stripe. The platform includes AI-powered content generation that produces reels and graphics automatically from a trainer's profile and setup.
Go-to-market
ForActive markets directly to independent trainers through a free, self-serve mobile app with no subscription, supported by hands-on onboarding and support, trainer testimonials, referral codes for peer-to-peer acquisition, and generated social content and profile links that trainers distribute on their own social channels. Investors describe a network effect from group classes and training communities as a driver of organic growth. Seed proceeds are earmarked for scaling US go-to-market and expanding into additional sports categories.
Independent fitness and wellness service providers and small studio owners in the United States, including personal trainers, martial arts and MMA/boxing coaches, yoga and Pilates instructors, dance instructors, swimming and golf coaches, group fitness instructors, team-sports and strength coaches, and mobile fitness professionals.
Geography
Commercial operations are focused on the United States, with trainers featured in Miami, Dallas, New York, Detroit, Chicago, Orlando and Ocean Springs, Mississippi. The product and technology team is located in Poland, with the developer entity registered in Warsaw, while the parent company is incorporated in Delaware.
History
Founded in 2023, ForActive raised a $1.6M pre-seed round in April 2024 led by ff Venture Capital and Movens Capital with angel backing from Konrad Howard and Vital Laptenok, using the capital for product development and US market share. GMV reached just over $1M by the end of 2025 and nearly $6M in Q2 2026. In July 2026 the company announced a $3.6M seed round led by Simpact Ventures, whose commitment exceeded $1.3M and which became the largest shareholder among investors, with participation from Vestbee syndicates and angels, and legal advice from Kondracki Celej.
Risks & controversies
The post-round valuation was not disclosed by management or investors. Investors describe the structure as an unusual cross-border transaction combining an American company with a Polish funding round and differing market benchmarks, and note that the lead fund has a defined exit strategy. Payment processing depends on a third party, Stripe, and the app's disclosed data practices involve sharing personal and financial information with third parties.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAndroid release added messaging to multiple clients and class participants with templates and in-conversation plan sales, a redesigned sharing flow for plans, classes and profiles, and referral codes trainers can share at signup.
Seed financing to scale go-to-market in the US, expand into new sports categories and further develop the platform; Kondracki Celej advised the company on the transaction. Valuation was not disclosed.
$3.6M source ↗
Pre-seed round to advance the product and grow market share in the US, with angel participation from Booksy co-founder Konrad Howard and Flyer One Ventures general partner Vital Laptenok.
$1.6M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Foractiveforactive.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Foractive do?
- ForActive is a mobile payments and client-management app for independent fitness trainers, coaches and instructors in the US.
- Who founded Foractive?
- Foractive was founded by Maciej Bieganski.
- Who are Foractive's investors?
- Foractive's investors include Ff Venture Capital, Flyer One Ventures, Movens Capital, Pragmatech.