Flynt

Flynt is a France-based software company that helps restaurant operators optimise revenue and profitability on online sales channels, principally delivery marketplaces such as Deliveroo and Uber Eats as well as click-and-collect. The product works in three steps: it extracts sales data from the restaurant's systems, builds a promotional and pricing strategy, and then deploys that strategy automatically onto the connected online sales channels. Promotions and ads are adjusted in response to variables such as peak and off-peak hours, so that offers are restricted when demand is high and used to stimulate orders during quieter periods [0][1][2].

The platform is organised around four feature areas: centralised creation and management of offers and advertising campaigns; an automated ("smart") strategy engine that adjusts actions based on measured performance; performance analytics to assess the impact of marketing operations on margin; and visibility/competition tracking that lets operators monitor their ranking on each platform per point of sale and follow competitors [0][1]. A public profitability simulator collects structure type (restaurant or dark kitchen), number of points of sale and virtual brands, annual turnover, share of turnover from online platforms, average platform commission and average material cost, and returns an estimated profitability gain based on averages observed across Flynt's client base [5].

Flynt states its ambition is to extend coverage to all distribution channels (delivery, click-and-collect, eat-in) and to integrate with additional restaurant systems such as POS, stock and scheduling tools in order to feed more variables into its recommendations [2]. A French startup directory classifies the company as a B2B web/mobile platform in the business-services and marketing/communication sector [7].