Fundraising Fox

Flux

YC S19

Mexico City, MX · Founded 2018 · 9 employees · 10 known investors

A payment platform that enables merchants to offer installment credit to customers at point of sale via mobile app, with funds settled directly to the merchant's bank account. The service operates without physical terminals and targets small businesses in Latin America.

Also known as Flux QR

E-commerceFintechRetail TechPaymentsMexicoLatin AmericaPartly Remote

Founders & leadership· Y Combinator alumni (S19)

Flux was founded in 2018 by Maximiliano Echeverria and Fernando de la Torre.

MEMaximiliano Echeverria
Maximiliano Echeverriain𝕏Co-Founder & CEOFounder of Flux, a payment platform enabling merchants to offer installment credit at point of sale via mobile app with direct settlement to bank accounts, targeting small businesses in Latin America.
FDFernando de la Torre
Fernando de la Torrein𝕏Co-FounderCo-founder of Flux, a payment network for alternative payment methods including QR codes, cryptocurrencies, and loyalty points. He has over 15 years of experience in fintech and payments, and previously served as Innovation Director and Strategic Projects Lead at Mexican payment company PagaTodo, where he led the merchant network's digital transformation and adoption of mobile payments, cloud, and API technologies.

Investors · 10

Also in the syndicate · 3

angel investorsArk FundOutsiders Fund

Funding

SEC filings, press & company announcements

$5M disclosed across 1 of 4 rounds · 2019–2026

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Flux (paywithflux.com), also presented as Flux QR, is a Mexico City-based fintech in the payments and consumer credit space. Its current merchant-facing offering lets shoppers apply for credit from their own mobile phone at the point of sale and choose a repayment term, subject to approval. The merchant receives the funds in their bank account and pays a per-sale commission, while Flux collects from the consumer later. The service requires no card and no payment terminal: merchants register, provide business details, name, location and deposit account, and then operate through a single app available on the App Store and Google Play; merchants without an app but with an internet-connected computer are directed to contact the company. Flux also supplies point-of-sale marketing material and sales guides so merchants can inform customers that installment credit is available.

Y Combinator describes Flux as building a payment network for alternative payments, focused on bringing acceptance of all buy-now-pay-later options to on-site merchants in order to maximize customers' buying power. Per that description, the company provides an instant-issuing and payment acceptance solution for consumer credit products and a payment terminal for alternative, non-card credit for retailers.

An earlier 2019 description of the company centers on QR-code payments: Flux QR built a device that attaches to existing bank point-of-sale terminals so shoppers can pay by opening their e-wallet or bank app and scanning a QR code displayed by the Flux reader, without merchants changing their operations or hardware. The approach was positioned as compatible with any smartphone and any terminal, and as an alternative to NFC-based wallets.

Founding story

Flux was founded in 2018 by Max Echeverría and Fernando de la Torre, who had already worked together for roughly ten years, initially as partners in a mobile payment venture that was acquired by PagaTodo. During that period they built payment technology for companies including Starbucks, Cemex and Alsea in Mexico City. After the acquisition they started Flux QR to widen the availability of mobile payments in shops and to encourage banking adoption through digital payments. Fernando de la Torre serves as CTO, responsible for product development and technology management, and holds a bachelor's degree in electrical engineering and an MBA from Babson College. Max Echeverría serves as CEO, responsible for strategy execution and sales, and is a lawyer with an MBA from Babson College. Echeverría's Y Combinator profile notes he has been 're-imagining payments since 2002.'

Business model

Flux operates a B2B model. Merchants register, download the Flux mobile app and offer credit at the point of sale; Flux pays the merchant into their bank account and collects repayment from the consumer later. The merchant pays a commission on each sale, and there is no cost to start. In its earlier QR-payments configuration the company described a B2B model targeting major banks, e-wallets, chain stores and restaurants, integrating mobile banking apps and e-wallets with its system.

Merchants pay a commission on each sale financed through Flux; starting with the service is described as free of cost.

Traction

Y Combinator lists a team size of 9 and an active status. The company website features testimonials from a retail manager at Grupo Herdez and the general director of BonnusCard. As of March 2019 the company reported a network of terminals and was in discussions with major Mexican banks, e-wallets and chain stores.

Latest developments

The company website carries a 2025 copyright and states that Flux is backed by Y Combinator. The Y Combinator company profile lists Flux as active with a team size of 9.

Full profile — market position, technology, go-to-market, geography, history

Market position

Flux positions itself as a payment network for alternative, non-card payments and buy-now-pay-later acceptance at on-site merchants in Mexico. In 2019 it identified three categories of competition: merchant-presented QR or NFC options such as Mercado Libre, Rappi and Samsung Pay; QR readers requiring integration into the point of sale; and new point-of-sale terminals with built-in cameras.

Flux's current merchant proposition emphasizes credit at the point of sale without cards and without physical terminals, operating from a single app, with the merchant receiving funds up front and bearing no repayment risk beyond a per-sale commission. In its earlier QR configuration, differentiation rested on a reader that attached to existing bank terminals so merchants did not need to replace point-of-sale machinery, and on QR's compatibility with essentially all smartphones compared with NFC, which is not supported on every device.

Technology

A merchant mobile app for iOS and Android that replaces physical card terminals, with consumer credit applications and approvals completed on the shopper's own phone and settlement into the merchant's bank account. Y Combinator describes instant issuing and payment acceptance for consumer credit products plus a payment terminal for non-card credit. Earlier technology consisted of a QR-code reader device attached to a bank point-of-sale terminal that enables communication between the terminal and smartphones, working with any smartphone brand or model and with existing terminals.

Go-to-market

Merchant self-service sign-up through the website followed by download of the Flux app from the App Store or Google Play, supported by point-of-sale marketing material and sales guides, explainer videos and a help section. The site includes a calculator for estimating sales potential and testimonials from a retail manager at Grupo Herdez and the general director of BonnusCard. In its earlier phase the company pursued integration partnerships with banks, e-wallets, chain stores and restaurants.

Merchants and retailers in Mexico that want to offer customers installment payment options, ranging from small shops using only a phone app to retail chains; earlier positioning also targeted banks, e-wallets, chain stores and restaurants.

Geography

Headquartered in Mexico City, Mexico, with commercial activity described in the Mexican market, including talks with Mexican banks, e-wallets and chain stores.

History

Flux was founded in 2018 in Mexico City by Max Echeverría and Fernando de la Torre. As of March 2019 the company had produced a fourth generation of its QR code reader, was in talks with major banks, e-wallets and chain stores in Mexico, and was raising a friends-and-family round of up to MXN 6 million (about US$200,000), including US$50,000 committed by the Ark Fund and US$100,000 from other angel investors. The company joined Y Combinator's Summer 2019 batch. Its Y Combinator profile lists a team size of 9 and an active status. The current company website presents Flux QR as a merchant credit product with customer testimonials from Grupo Herdez and BonnusCard, and carries a 2025 copyright notice.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Friends and family round targetMar 2019$200K
HeadcountAug 20268
Team sizeJan 20199 employees

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Mar 2019
Fourth-generation QR code reader and e-wallet version of solution

Flux produced its fourth model of QR code reader and was launching a version of its solution aimed at e-wallets (such as Rappi Pay) to accelerate adoption in chain stores and restaurants.

source ↗

Jan 2019
Accepted into Y Combinator Summer 2019 batch

Flux participated in Y Combinator's Summer 2019 batch; the company's website states it is backed by Y Combinator.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed
  • Fluxpaywithflux.com · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Flux do?
Mexico City fintech offering app-based, terminal-free installment credit and QR payment acceptance for merchants.
Who founded Flux?
Flux was founded by Maximiliano Echeverria, Fernando de la Torre in 2018.
Who are Flux's investors?
Flux's investors include Y Combinator, 8VC, Bain Capital Ventures, Calibrate Ventures, Glasswing Ventures, Liquid Ventures, True Ventures.
How much funding has Flux raised?
Flux has disclosed $5M raised across 1 of its 4 known rounds.
Where is Flux headquartered?
Flux is headquartered in Mexico City, MX.