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Fluency
Burlington, US · Founded 2017 · Vermont corporation · 145 employees on LinkedIn · 10 known investors
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Fluency is a digital advertising operating system that automates paid media campaign execution across walled gardens and the open web for advertising agencies and ad teams. The platform consolidates data, creative assets, inventory, compliance, and audiences to reduce manual work and improve campaign scale.
Founders & leadership
Fluency was founded in 2017 by Eric Mayhew and Mike Lane.
Board
Investors · 10
How we know: Fraser McCombs Capital's portfolio page · Not right? Tell us
How we know: Integrity Growth Partners's portfolio page · Not right? Tell us
How we know: NextGen Ventures's portfolio page · Not right? Tell us
How we know: funding news · usefluency.com · Not right? Tell us
How we know: usefluency.com · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$87.2M disclosed across 5 rounds · 2018–2026
- $6Mseed roundFeb 2026
Accel (lead), Archangel, Carya Venture Partners, DST Global Partners, Mixture of Experts, Nextgen
Source ↗ - $40MSeries ADec 2025 · 2 sourcesSource ↗
- $40MraisedDec 2025 · 2 sourcesSource ↗
▶$200KraisedAug 2019 · 1 investors · Other TechnologyRule 506(b)
- Michael LaneExecutive Officer, Director
- Eric MayhewExecutive Officer, Director
- Scott GaleExecutive Officer
- Kristin HalpinDirector
- Offering amount
- $1M
- Amount sold
- $200K
- First sale
- Aug 2019
- Incorporated
- Corporation, Vermont, 2017
- Federal exemptions
- 06b
▶$950KraisedOct 2018 · 7 investors · Other Technology
- Michael LaneExecutive Officer, Director
- Kristin Halpin PerryDirector
- Brian McVeyDirector
- Scott GaleDirector
- Eric MayhewExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $950K
- First sale
- Oct 2018
- Incorporated
- Corporation, Vermont, 2017
- Federal exemptions
- 04
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 1
Companies working in the same space as Fluency.
In the news
Frequently asked questions
- What does Fluency do?
- Fluency is a digital advertising operating system that automates paid media campaign execution across walled gardens and the open web for advertising agencies and ad teams. The platform consolidates data, creative assets, inventory, compliance, and audiences to reduce manual work and improve campaign scale.
- Who founded Fluency?
- Fluency was founded by Eric Mayhew, Mike Lane in 2017.
- Who are Fluency's investors?
- Fluency's investors include Archangel Ventures, Fraser McCombs Capital, Integrity Growth Partners, NextGen Ventures, Vermont Center for Emerging Technologies (VCET), Accel, Archangel, Carya Venture Partners.
- How much funding has Fluency raised?
- Fluency has disclosed $87.2M raised across 5 rounds.
- Where is Fluency headquartered?
- Fluency is headquartered in Burlington, US.