Fluency
Burlington, US · Founded 2017 · Vermont corporation · 7 known investors
Fluency is a digital advertising operating system that automates paid media campaign execution across walled gardens and the open web for advertising agencies and ad teams. The platform consolidates data, creative assets, inventory, compliance, and audiences to reduce manual work and improve campaign scale.
AdTechAI & Machine LearningSaaS
Founders & leadership
Fluency was founded in 2017 by Eric Mayhew and Mike Lane.
EM
Eric MayhewCo-founder
ML
Board
KH
Kristin Halpin PerryBoard director
BM
Brian McVeyBoard director
SG
Scott GaleBoard director
Investors · 7
Fraser McCombs CapitalBoulder · $5M – $15M
Vermont Center for Emerging Technologies (VCET)Burlington · $25K – $250K
Accelreported · 2 sourcesPalo Alto · $1.6M – $70M
ArchangelreportedNew York
Carya Venture PartnersreportedPalo Alto
Also in the syndicate · 2
DST Global PartnersMixture of Experts
Funding
SEC filings, press & company announcements$81.2M disclosed across 4 of 5 rounds · 2018–2026
- Undisclosed amountseed roundFeb 2026
Accel (lead), Archangel, Carya Venture Partners, DST Global Partners, Mixture of Experts, Nextgen
Source ↗ - $40MSeries ADec 2025 · 2 sourcesSource ↗
- $40MraisedDec 2025 · 2 sourcesSource ↗
▶$200KraisedAug 2019 · 1 investors · Other TechnologyRule 506(b)
▶$200KraisedAug 2019 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael LaneExecutive Officer, Director
- Eric MayhewExecutive Officer, Director
- Scott GaleExecutive Officer
- Kristin HalpinDirector
- Offering amount
- $1M
- Amount sold
- $200K
- First sale
- Aug 2019
- Incorporated
- Corporation, Vermont, 2017
- Federal exemptions
- 06b
▶$950KraisedOct 2018 · 7 investors · Other Technology
▶$950KraisedOct 2018 · 7 investors · Other Technology
Officers, directors & promoters on the filing
- Michael LaneExecutive Officer, Director
- Kristin Halpin PerryDirector
- Brian McVeyDirector
- Scott GaleDirector
- Eric MayhewExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $950K
- First sale
- Oct 2018
- Incorporated
- Corporation, Vermont, 2017
- Federal exemptions
- 04
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapAdage36 shared keywordsAd Age is a media and news publication covering the advertising, marketing, and media industries, providing reporting, analysis, rankings, and industry resources such as agency reports and marketing encyclopedias. It serves advertising and marketing professionals, agencies, and brand marketers.
Adweek,32 shared keywordsADWEEK is a media brand covering advertising, marketing, and brand strategy news, providing articles, video content, research, and events for marketing and advertising professionals. Its coverage spans topics like brand marketing, agency news, and industry leadership.
AdExchanger22 shared keywordsAdExchanger is a media outlet publishing news and analysis about the digital advertising and marketing technology industries, covering topics such as programmatic advertising, publishers, and ad platforms.
Vendelux20 shared keywords
Companies competing with Fluency for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Fluency do?
- Fluency is a digital advertising operating system that automates paid media campaign execution across walled gardens and the open web for advertising agencies and ad teams. The platform consolidates data, creative assets, inventory, compliance, and audiences to reduce manual work and improve campaign scale.
- Who founded Fluency?
- Fluency was founded by Eric Mayhew, Mike Lane in 2017.
- Who are Fluency's investors?
- Fluency's investors include Fraser McCombs Capital, Vermont Center for Emerging Technologies (VCET), Accel, Archangel, Carya Venture Partners.
- How much funding has Fluency raised?
- Fluency has disclosed $81.2M raised across 4 of its 5 known rounds.
- Where is Fluency headquartered?
- Fluency is headquartered in Burlington, US.