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Florence

London, GB · Founded 2016 · 519 employees on LinkedIn · 4 known investors

Find your way into Florence

804 people in our graph share verified history with the Florence team — schools, employers, funds. One of them is your warm intro.

Angela Toyunlockedknows Dan Blake · together at HSBC (overlapped)
×4knows the team · via HSBC
×6knows the team · via Deutsche Bank
knows the team · via British Army

Florence provides an all-in-one workforce management platform for social care providers in the UK, offering HR, payroll, rostering, compliance, and agency management features with AI-powered scheduling capabilities. The platform serves health and care organizations to reduce costs, automate compliance, and manage their care workforce across multiple sites.

Enterprise SoftwareHR TechSaaS

Founders & leadership

Florence was founded in 2016 by Dan Blake.

DBDan Blake
Dan BlakeinCo-FounderHe has prior experience in general management, operations, and business development across both corporate and startup environments.

Investors · 4

Roo CapitalNew York · $500K – $25M
Atlantic Vantage PointreportedParis · $1M – $150M
AXA Venture PartnersreportedNew York
SEEK InvestmentsreportedCremorne

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 1

by search overlap
The Access Group UK135 shared keywordsThe Access Group provides business software solutions across multiple industries including healthcare, education, hospitality, manufacturing, professional services and not-for-profit organizations. Its platform incorporates AI capabilities through Access Evo to help small and mid-sized businesses streamline operations.

Companies competing with Florence for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Chairman: Florence Unified Fire District needs nearly $1 million to retain firefightersscnow.com · Aug 2026City of Florence awarded $400K in grants to tackle homelessness and domestic violenceyahoo.com · Dec 2025Florence Raises $20M in Seed Fundingfinsmes.com · Mar 2023Florence Healthcare Raises $27M in Series C-1 Funding Roundfinsmes.com · Jun 2022Florence, raises $35 million to revolutionize the social welfare workforce | 2CFinance2cfinance.net · Jun 2022Florence Raises $80M in Series C Funding - FinSMEsfinsmes.com · May 2021

Frequently asked questions

What does Florence do?
Florence provides an all-in-one workforce management platform for social care providers in the UK, offering HR, payroll, rostering, compliance, and agency management features with AI-powered scheduling capabilities. The platform serves health and care organizations to reduce costs, automate compliance, and manage their care workforce across multiple sites.
Who founded Florence?
Florence was founded by Dan Blake in 2016.
Who are Florence's investors?
Florence's investors include Roo Capital, Atlantic Vantage Point, AXA Venture Partners, SEEK Investments.
Where is Florence headquartered?
Florence is headquartered in London, GB.