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Flora Coating
Techstars '22Phoenix, US · 1 known investors
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Flora Surfaces (Flora Coatings) develops single-component, ready-to-use biobased sustainable coatings and surface treatments, including anticorrosion, antimicrobial, oleophobic, and high-temperature-resistant products. Its coatings serve the aerospace, automotive, marine, healthcare, construction, oil and gas, and agriculture/packaging industries.
Also known as Flora Advanced Materials · Flora Coatings · Flora Coatings, Inc. · Flora Surfaces
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Flora Coating — also operating as Flora Surfaces, Flora Coatings, Inc. and Flora Advanced Materials — is a Phoenix, Arizona materials company that develops and manufactures single-component, ready-to-use sustainable coatings, surface treatments and biobased polymer resins. Products are formulated to cure under ambient conditions, to avoid multi-component mixing and the associated waste, and to be free of carcinogenic substances and low in VOCs. Applications include corrosion protection for aluminum alloys, antimicrobial surfaces, oleophobic and anti-adhesion (including ice adhesion) surfaces, antifouling and ballast-tank coatings for marine equipment, architectural sealers and coatings, and biodegradable films and packaging.
The technology base includes organometallic compounds intended to promote adhesion to passive surfaces, bioceramics, and biobased polymer resins derived from surplus natural oils sourced from global producers, which are converted into biodegradable films and protective coatings. Branded lines span FLYCO/FLY Coat and ARCOAT (anticorrosion), AVIRAL (oleophobic/anti-adhesion), INVESIL (antimicrobial), MARCO (marine antifouling), GRAPHENE Coat and KryptonCoat (automotive), TRIJAL, PRODURA acrylate and biopolymer resins, and Grasspak packaging materials.
The company is led by CEO and CTO Dr. Atul Tiwari. It has been hosted at the Center for Entrepreneurial Innovation in Phoenix, using the incubator's wet-lab and meeting facilities, and reported eight employees as of early 2024.
Founding story
The company was started by two mechanical engineers trained in developing complex functional materials. They moved out of Hawaii because of resource scarcity and re-registered the company in Phoenix, where the team's business model and product portfolio secured a place at the Center for Entrepreneurial Innovation incubator.
Business model
The company develops, patents and manufactures specialty coatings and biobased polymer resins, selling branded product lines to industrial and enterprise customers across aerospace, automotive, marine, healthcare, architectural/construction, and agriculture/packaging markets. Its portfolio is organized into branded lines including FLYCO (anticorrosion for aerospace), AVIRAL (oleophobic/anti-adhesion), INVESIL (antimicrobial), MARCO (antifouling/marine), ARCOAT (architectural), TRIJAL, PRODURA acrylate and biobased polymer resins, and Grasspak.
Revenue derives from manufacturing and selling coatings, surface treatments and biobased polymer resins to enterprise and industrial customers; one profile classifies the model as manufacturing with recurring enterprise revenue.
Traction
Reported eight employees as of February 2024. Products are patent protected and several have been tested by the U.S. Army and U.S. Navy. Documented customer engagements include an antimicrobial coating for hospital and household washing-machine gaskets and an anticorrosion coating for HVAC aluminum heat exchangers. The company has received recognition and funding from Techstars, Plug and Play, the National Science Foundation and the Center for Entrepreneurial Innovation, and completed the Techstars: STANLEY program in 2022.
Latest developments
In April 2025, Capital Q Ventures announced a strategic investment in Flora Advanced Materials intended to accelerate R&D, expand manufacturing capabilities and scale commercial deployment domestically and internationally. Flora Coatings, Inc. filed new SEC Form D equity offerings reporting $165,000 sold in October 2025, $100,000 in May 2026 and $800,000 in August 2026. The company has also announced the availability of its KryptonCoat range for the automotive industry and a new website for its INVESIL antimicrobial brand.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small, early-stage specialty materials developer positioned against toxic or multi-component conventional paints and coatings. Prior recognition and funding have come from Techstars, Plug and Play, the National Science Foundation and the Center for Entrepreneurial Innovation. Comparable companies cited include Environmental Protective Coatings, Hybrid Coating Technologies, Nature Coatings and Repela Tech.
Sources describe the products as single-component and ready to use, hardening at ambient conditions, with longer shelf life than comparable coatings and the ability to be reused or recycled, reducing leftover waste. The ultra-thin formulations are said to preserve the original appearance and color of painted surfaces and, in the case of aluminum heat exchangers, retain thermal conductivity while preventing corrosion. Management cites next-generation organometallic compounds that promote covalent bonding and adhesion to passive surfaces, a patent-protected product range, and testing of several products by the U.S. Army and U.S. Navy.
Technology
Core technologies include next-generation organometallic compounds that push electrons to non-functional surfaces to form covalent bonds and enable adhesion to passive substrates; anticorrosion bioceramics; transparent single-component antimicrobial coatings; oleophobic and anti-ice-adhesion surfaces; rapid-curing scratch-resistant coatings for plastic substrates; and biobased polymer resins made from surplus natural oils that are converted into biodegradable films and coatings. Products can be applied by spraying or wiping and harden under ambient conditions.
Go-to-market
The company sells branded coating lines directly to industrial customers and works on client-specific problems, such as an antimicrobial coating for washing-machine rubber gaskets used in hospitals and homes and an anticorrosion coating for HVAC aluminum heat exchangers. It also partners with other organizations to grow its product portfolio, including a contractual agreement with AtmosAir, and distributes product flyers and case studies through its website.
Industrial and enterprise buyers in aerospace and aviation, automotive and transportation, marine and shipping, healthcare, construction and architecture, industrial manufacturing, consumer goods, and agriculture and packaging.
Geography
Headquartered in Phoenix, Arizona, with operations at the Center for Entrepreneurial Innovation and a listed address at 329 W. Lone Cactus Drive, Phoenix. The 2025 investment announcement states plans to scale commercial deployment across domestic and international markets.
History
The business was started in Hawaii by two mechanical engineers and later re-registered in Phoenix, Arizona, where it has been hosted at the Center for Entrepreneurial Innovation (CEI) incubator at 275 N. GateWay Drive. Sources give founding dates of 2016 and, in one profile, 2014. SEC Form D filings list Flora Coatings, Inc. at 329 W. Lone Cactus Drive, Phoenix, with Anupama Chaturvedi, Sevan Demirdogen, Sridhar Natarajan and Atul Tiwari as current or past directors and executives. The company has operated under the names Flora Coatings, Flora Surfaces and, more recently, Flora Advanced Materials. It was recognized by Manufacturing Technology Insights as a Top 10 Manufacturing Coating Solution Company in 2020, participated in the Techstars: STANLEY accelerator in 2022, and announced a strategic investment from Capital Q Ventures in April 2025.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Non-dilutive funding · 2 SBIR/STTR awards
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| National Science Foundation | Phase II | 2018 | $728.5K |
| National Science Foundation | Phase I | 2017 | $224.9K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
Timeline · 10
launches, deals, and filingsFlora Coatings, Inc. filed a new Form D reporting $800,000 sold in an equity-only offering under exemption 06b.
$800K source ↗
Flora Coatings, Inc. filed a new Form D reporting $100,000 sold in an equity-only offering under exemption 06b.
$100K source ↗
Flora Coatings, Inc. filed a new Form D reporting $165,000 sold in an equity-only offering under exemption 06b.
$165K source ↗
Capital Q Ventures, a private equity and venture capital firm, announced a strategic investment in Flora Advanced Materials (formerly Flora Coatings) to support R&D, manufacturing expansion and commercial scaling of its coatings product line. Amount not disclosed.
Company timeline notes a contractual agreement between Flora Surfaces and AtmosAir.
INVESIL, a registered trademark of Flora Surfaces described as a globally patented broad-spectrum antimicrobial surface, launched a dedicated website.
The company announced that its KryptonCoat range of products would be available immediately for the automotive industry.
The company took part in the Techstars: STANLEY accelerator program in 2022.
Manufacturing Technology Insights Magazine recognized Flora Coatings as a recipient of its 'Top 10 Manufacturing Coating Solution Companies - 2020' listing.
Flora Coatings, Inc. filed a new Form D reporting $82,000 sold in an equity-only offering under exemption 06b.
$82K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 9
primary sources listed
- Flora Coatingfloracoating.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Flora Coating do?
- Phoenix-based developer of single-component, biobased sustainable coatings and surface treatments for industrial markets.
- Who are Flora Coating's investors?
- Flora Coating's investors include Techstars.
- Where is Flora Coating headquartered?
- Flora Coating is headquartered in Phoenix, US.