Flora
8 known investors
Flora is a mobile app (iOS and Android) that identifies plants from photos, provides care guides and watering reminders, and hosts a community for plant owners. It includes a rewards system where users earn points and badges for caring for their plants, redeemable for discounts and giveaways.
AI & Machine LearningConsumerSocial
Investors · 8
Dipalo VenturesChicago
LongJump VenturesChicago · $110K
A16Z SpeedrunreportedSan Francisco · $1M
Factorial CapitalreportedBrooklyn · $500K
Hanabi Capitalreported · 2 sourcesPalo Alto
Long Journey VenturesreportedSan Francisco · $100K – $1M
Menlo VenturesreportedSan Francisco · $1M – $20M
Redpoint Venturesreported · 2 sourcesWoodside · $100K – $10M
Funding
SEC filings, press & company announcements$42M disclosed across 1 round · 2026
- $42MSeries AJan 2026 · 2 sources
Redpoint Ventures (lead), a16z Speedrun, Factorial Capital, Hanabi Capital, Long Journey Ventures, Menlo Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Flora do?
- Flora is a mobile app (iOS and Android) that identifies plants from photos, provides care guides and watering reminders, and hosts a community for plant owners. It includes a rewards system where users earn points and badges for caring for their plants, redeemable for discounts and giveaways.
- Who are Flora's investors?
- Flora's investors include Dipalo Ventures, LongJump Ventures, A16Z Speedrun, Factorial Capital, Hanabi Capital, Long Journey Ventures, Menlo Ventures, Redpoint Ventures.
- How much funding has Flora raised?
- Flora has disclosed $42M raised across 1 round.