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Flock

52 employees on LinkedIn · 22 known investors

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Flockshop provides AI-generated product imagery that lets online shoppers visualize items on themselves or on matching models while keeping a brand's styling and aesthetic consistent. It creates multiple image variations from a single input for use across ecommerce and retail applications.

Also known as Flock · Flock (flockshop.ai) · Flock AI · Flockshop · Flockshop.ai

Founders & leadership

MMManvitha Mallela
Manvitha MallelaFounderShe previously worked at Walmart in operations and supply chain management, focusing on P&L oversight, efficiency improvements, and sustainability initiatives.

Investors · 22

Also in the syndicate · 4

AI FurnaceDorm Room FundMeritech Capitalstrategic angel investors

Company profile

researched Aug 2026

Flock AI (flockshop.ai) operates a managed artificial-intelligence platform that generates product and on-model imagery for fashion, apparel, beauty and broader retail e-commerce brands. The system is trained on a client's brand aesthetic, styling standards, model preferences and creative direction before assets are produced, and the company positions the offering as an alternative to traditional studio photoshoots. Flock AI describes running the full pipeline end to end — generation, personalization, analytics and optimization — with human oversight and white-glove service at each stage (source 0).

Core capabilities advertised include brand-trained visual generation, AI-generated models selected to reflect a brand's audience, virtual try-on that lets shoppers view products on themselves or a preferred model type, and visual analytics covering A/B testing and cross-channel reporting. Additional platform features cover dynamic delivery of tailored imagery across web, email and paid or owned channels by customer segment, structured experimentation across visual variants, brand model training against merchandising rules, and merchandising intelligence that uses performance signals to decide which assets are deployed or scaled. The company states its output deploys into a brand's existing storefront, workflow and catalog operations (source 0). Third-party descriptions characterize the product as generative AI that lets brands show products across diverse body types, skin tones and demographics, reducing production cost and turnaround time (sources 1, 3).

Compiled by commissioned research from 15 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Brand DNA visual attributes per custom modelFeb 2026200 attributes (200+)
Claimed content cost reductionJan 202680%
Claimed conversion upliftJan 202620-30% uplift in conversion
Claimed production speed improvementJan 202610x faster production
Conversion lift reported in luxury retail case studyJan 20263%
Conversion rate lift from more representative imageryFeb 202630%+
Cost savings vs traditional photoshootsFeb 2026up to 90%
Employee count (range)Jan 202611-50 employees
Image turnaround timeJan 202524 to 48 hours
Number of disclosed investors (profile listing)Jan 20262 investors
Production volume increase reported in apparel holding company case studyJan 2026Production volume doubled in six months without samples or shoots
Reduction in image-generation costs reported by brandsJan 202510x
Total funding raisedMar 2026$7.5M
Total funding to dateFeb 2026$7.5M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 4

launches, deals, and filings
Mar 2026
Flock AI raises $6 million seed round led by Work-Bench

Flock AI announced a $6 million seed round led by Work-Bench with participation from January Ventures, Red Bike Capital, Outlander VC and AI Furnace, bringing total funding to $7.5 million. Proceeds are earmarked for product development and go-to-market expansion. Orrick represented Flock AI on the transaction.

$6M source ↗

Feb 2026
Flock AI raises $6M seed round led by Work-Bench

Flock AI announced a $6 million seed round led by Work-Bench, with participation from January Ventures, Red Bike Capital, Outlander VC, AI Furnace and strategic angels, bringing total funding to $7.5 million; funds are directed at product development and go-to-market expansion.

$6M source ↗

Jan 2025
Flock AI raises $1.5M pre-seed round led by Outlander VC

Flock AI raised $1.5 million in pre-seed funding led by Outlander VC with participation from Red Swan Ventures, F4 Fund, Hustle Fund and Dorm Room Fund, to expand teams in the US and India, purchase non-biased third-party training data and further develop its visual commerce technology.

$1.5M source ↗

Jan 2024
Selected for 2024 New York Fashion Tech Lab cohort

Flock AI was named one of six women-led B2B retail-tech startups selected for the 2024 New York Fashion Tech Lab cohort.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 15

primary sources listed

15 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Flock do?
Flock AI is a managed generative-AI platform producing on-model product imagery and visual analytics for fashion and retail brands.
Who founded Flock?
Flock was founded by Manvitha Mallela.
Who are Flock's investors?
Flock's investors include Dorm Room, Red Swan Ventures, The MBA Fund, Work-Bench, Andreessen Horowitz, Bedrock Capital, F4 Fund, Founders Fund and 10 more.