Fundraising FoxFlickPlay
Defunct13 known investors
Find your way into FlickPlay
Sign up to see every warm intro you have to FlickPlay
- Paths you didn't know you had: your email and LinkedIn already hold routes to the FlickPlay team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Flickplay is a platform that makes character IP portable and monetizable across user-generated content, social, and real-world experiences, letting fans carry characters across loyalty programs, games, and creator tools. It offers AR content creation, location-based and e-commerce loyalty unlocks, and a fandom intelligence dashboard that links fan identity, behavior, and spend data for brands and IP owners.
Also known as FlickPlay · FlickPlay Inc
Investors · 13
How we know: Abstract Ventures's portfolio page · open dataset · 5k.vc investor directory · research · dot.la · Not right? Tell us
How we know: Acme Innovation's portfolio page · Not right? Tell us
How we know: av.vc · Not right? Tell us
How we know: Blue Ivy Ventures's portfolio page · Not right? Tell us
How we know: Disney Accelerator's portfolio page · Not right? Tell us
How we know: Everywhere Ventures's portfolio page · Not right? Tell us
How we know: Lightspeed Venture Partners's portfolio page · research · dot.la · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Magma Partners's portfolio page · Not right? Tell us
How we know: Muse Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Taisu Ventures's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Also in the syndicate · 1
Company profile
researched Aug 2026Flickplay (FlickPlay Inc.) is a Web3 consumer platform that lets users unlock digital assets and collectibles and create short videos using augmented reality. The mobile app began as a social wallet designed to hold and display digital art and collectibles, then evolved into a location-based social application: an interactive in-app map shows nearby tokens that users physically walk to and tap to collect. Tokens are grouped by color, with yellow functioning as in-app currency to unlock experiences or buy items from participating local retailers, blue unlocking collectibles, and green, the rarest, carrying a reward. The app's explore feed presents full-screen looping videos set to music in which users display their collectibles, which are issued in limited quantities.
The company positions the product as online-to-offline engagement, using AR and digital collectibles to draw foot traffic into storefronts and to activate under-used city spaces. It has built the model around licensed entertainment intellectual property, running co-branded activations and digital collectible programs with owners of well-known franchises. The app is free to download, and collected tokens can be exchanged for collectibles or tangible goods from retail partners.
Flickplay is headquartered in California and is led by founder and CEO Pierina Merino. Reported headcount has ranged from about 20 employees in 2021 to roughly 12 as of mid-2026, spread across North America, Asia and Europe.
Founding story
Flickplay was established by Pierina Merino, who had earlier launched Pemier, a 3D-printed product line that was carried by Nordstrom in more than 30 stores within six months of its 2016 launch. Merino has said the retail experience showed her that she had no direct channel to interact with her customers. She cited the Museum of Ice Cream's community-driven, shareable content and Pokemon Go's effect on how people interact with physical space as influences on the concept of an app that layers digital collectibles and video onto real-world locations. Reported founding dates differ across sources: one account states the company was established in 2019, another gives 2020.
Business model
Flickplay operates a free-to-download consumer mobile app in which users collect location-based tokens that can be spent on digital collectibles, in-app experiences or goods from participating local retailers. Around the consumer product it works with cities and with entertainment IP owners on co-branded, location-based activations and digital collectible launches, including a five-year licensing deal with MGA Entertainment for Bratz "Digital Dolls" and a Pac-Man program with Bandai Namco. Digital collectibles are designed to be usable inside Flickplay and across other platforms, games and experiences.
Traction
The company reported approximately 20 employees in December 2021, with headcount later reported at about 12. It launched a live city-wide deployment in downtown Santa Monica in December 2021, a Bratz Digital Dolls program with MGA Entertainment under a five-year agreement beginning in Q1 2024, a Pac-Man activation with Bandai Namco and the City of Shibuya at the DIG SHIBUYA 2025 Festival, and an IP collaboration with Minto Inc. in June 2025. One third-party estimate places annual revenue in the $1M-$10M range as of July 2026.
Latest developments
In November 2024 Flickplay announced a partnership with Bandai Namco Entertainment and the City of Shibuya to localize its platform in Tokyo through a city-wide Pac-Man location-based activation tied to the DIG SHIBUYA 2025 Festival. In June 2025 it announced a collaboration with Minto Inc. to expand IP from stickers into digital icons across physical and virtual worlds.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Flickplay describes itself as a Web3 consumer platform focused on online-to-offline engagement, differentiating from short-video incumbents such as TikTok and Instagram by centering the physical environment around the user rather than the user alone. It has secured licensing and activation deals with major entertainment brands and a municipal partnership positioning Santa Monica as, per the company, the first U.S. city accessible through its app.
Unlike conventional short-form video apps, Flickplay ties content creation to physical locations and to scarce, licensed digital collectibles that users must travel to collect and can then display in videos or spend at nearby retailers. Its collectibles are designed for interoperability beyond its own app, and its city partnerships give municipalities influence over how users experience specific locations.
Technology
The product combines augmented reality video creation with blockchain-style digital collectibles and an in-app wallet. Users see a geolocated map of collectible tokens and use AR to surface them on the phone; collectibles act as filter-like assets that appear in user videos and are minted in limited quantities to create scarcity. The company's web properties reportedly use Cloudflare, Mailtrap, Modernizr, Choices, Google Cloud Load Balancing, CivicTheme, HTTP/3 and Google App Engine.
Go-to-market
Flickplay grows through city-level and IP-driven activations rather than purely direct consumer marketing: it partnered with Santa Monica, where it is based, to gamify the downtown shopping district and bring local retailers into the token economy, and it localized in Japan via a city-wide Pac-Man activation with Bandai Namco and the City of Shibuya during the DIG SHIBUYA 2025 Festival. Franchise tie-ins such as Bratz Digital Dolls with MGA Entertainment and a sticker-IP collaboration with Minto Inc. serve as consumer acquisition and distribution vehicles.
Consumers, particularly mobile-first users of short-form video and collectors of digital assets; on the commercial side, cities and municipal shopping districts, local brick-and-mortar retailers, and entertainment and toy IP owners seeking location-based or Web3 brand activations.
Geography
Headquartered in Santa Monica, California, with company references to Los Angeles; employees reported across North America, Asia and Europe. Operations include a localized presence in Japan through the Shibuya, Tokyo activation.
Risks & controversies
Reported founding-year and headcount figures are inconsistent across sources, and revenue figures available publicly are third-party estimates rather than company-reported results.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsFlickPlay Inc. and Minto Inc. partnered to expand global IP from stickers into digital icons across physical and virtual worlds.
Flickplay announced a partnership with Bandai Namco Entertainment Inc. and the City of Shibuya to localize its platform in Tokyo via a city-wide, location-based Pac-Man activation during the DIG SHIBUYA 2025 Festival, giving fans access to interactive Pac-Man collectibles online and in real-world settings.
Flickplay and MGA Entertainment launched Bratz Digital Dolls in Q1 2024.
MGA Entertainment, maker of Bratz, signed a five-year deal with Flickplay to create collectible "Digital Dolls" based on TikTok versions of the toys, usable inside Flickplay and across other platforms, games and experiences.
FlickPlay announced a partnership with Santa Monica, California, making it the first U.S. city accessible through the app; users collect location-based tokens on an in-app map that can be redeemed with local retailers.
FlickPlay raised $5 million in seed funding backed by Lightspeed Ventures and co-led by seed investor Abstract VC.
$5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does FlickPlay do?
- Web3 consumer platform using AR and location-based digital collectibles to link physical places with online content.
- Who are FlickPlay's investors?
- FlickPlay's investors include Abstract Ventures, Acme Innovation, Alumni Ventures, Blue Ivy Ventures, Disney Accelerator, Everywhere Ventures, GOAL Ventures, Lightspeed Venture Partners and 4 more.