Flat

Flat operates a white-labeled home management platform that home service providers, mortgage brokers, insurance carriers and other housing-industry businesses deploy under their own brand. The app gives homeowners a single interface for maintaining a property: a dashboard showing the current status of the home, a tailored maintenance checklist with automated reminders and progress tracking, storage for appliance details, manuals, warranties and insurance documents, a record of past home projects, a directory of vetted vendors, and in-app booking or quote requests routed to the partner's own team or preferred contractors.

The platform also includes financial features for homeowners, such as regularly updated home valuation, an Interest Rate Health comparison against the market, neighborhood benchmarks, rental income forecasting and a mortgage tracker. For the partner business, Flat positions the app as a retention and engagement tool intended to convert one-time service calls into recurring revenue through maintenance plans, service reminders and follow-ups, to lower customer acquisition costs, and to generate referral commissions by surfacing third-party contractors in context.

Flat describes its stated mission as eliminating expensive, unexpected and preventable costs of homeownership by identifying problems before they become costly repairs. The company also performs handyman-type work itself, covering tasks such as changing filters, cleaning vents and patching holes.

Business model

Flat sells its home management platform business-to-business on a white-label and partnership basis to home service providers, mortgage brokers, insurance carriers and similar companies, who deploy the branded app to their own customers. Direct homeowner access is generally reserved for clients of these partners, with other homeowners able to join a waitlist.

Partner businesses use the platform to drive recurring revenue through maintenance plans and repeat service bookings, and can monetize vendor directory listings from third-party contractors through referral commissions.

Traction

Flat's website reports 102,950 tasks completed, $1,540,000 in customer dollars saved and 28,250 serious issues prevented.

Latest developments

Flat's current product set includes the Home Health Score, Home Status, Home Vault, Financial Insights, Checklist & Reminders, Vendor Match and in-app service booking, with InspectIQ providing the underlying AI analysis of inspection data.